ReadWriteWeb

First there were movies, then there was TV, now prepare for the entertainment platform of the future: the "mobile immersive experience." That's actually not it's official name, but is a term that was invented on the spot this week at a dinner gathering of Nokia execs, journalists, and oh yes - Tim Kring, the creator and executive producer of NBC's "Heroes." He was there to talk about what is the first attempt at a new entertainment experience using mobile as the platform. And it's going to be nothing like anything you've ever seen before.