ReadWriteWeb

alternative reality game

1 result(s) displayed (1 - 1 of 1):

Heroes Creator Introduces New Genre of Entertainment

By Sarah Perez / April 2, 2009 8:30 AM / View Comments

First there were movies, then there was TV, now prepare for the entertainment platform of the future: the "mobile immersive experience." That's actually not it's official name, but is a term that was invented on the spot this week at a dinner gathering of Nokia execs, journalists, and oh yes - Tim Kring, the creator and executive producer of NBC's "Heroes." He was there to talk about what is the first attempt at a new entertainment experience using mobile as the platform. And it's going to be nothing like anything you've ever seen before.

Movable Type search results powered by Fast Search

RWW SPONSORS



ReadWriteCloud - Sponsored by VMware and Intel






RWW PARTNERS