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Adobe Media Player: Now With 15,000+ Things To Watch
Adobe Media Player (AMP) is an AIR application filled with TV shows and videos clips (see our review here). The app, first launched as a beta last September then as version 1.0 in February, includes content from MTV, Comedy Central, Universal Music, PBS, Fine Living, Food Network, CondeNet, and they keep introducing new shows all the time. This week, Adobe added additional programming from CBS and MTV Networks, but the real fun to be had with AMP is in importing your favorite feeds to make AMP your own, personalized AIR app for TV viewing.
Adobe Releases Media Player 1.0, Launches Adobe TV
Today, Adobe is releasing the 1.0 version of its Media Player (AMP) software to the public. The player, which is an offline Flash video manager comparable to the Veoh player, was first released as a beta on the Adobe Labs site last September.
AMP runs on Adobe's cross browser Adobe Integrate Runtime (AIR), which saw its 1.0 release in February. AMP is available immediately as a free download for Windows and Mac from the official site.
AMP!: Is Yahoo! Breaking Up the Advertising Atom?
The latest punch thrown in Yahoo!'s fight to stay relevant and avoid a take over by Microsoft is their unveiling of their new ad management software, named AMP!, which will ship this summer. Though pay-per-click text ads remain Google's (and thus the online ad industry's) bread and butter, there has been a lot of movement around online display advertising over the past year, an area which Yahoo! is currently top dog. Since the beginning of 2007, Microsoft bought aQuantive for $6 billion, Google acquired DoubleClick for $3.1 billion, AOL built up its Platform A with acquisitions of Tacoda, and Quigo, WPP spent $649 million to purchase 24/7 Real Media, and Yahoo! itself paid $680 million for Right Media. And now with AMP!, is Yahoo! actually opening up their ad silo?
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