ReadWriteWeb

I am usually the "enterprise guy", so game shows - the space that Amuso is in - is way off my beat. I explained that to the PR person who persistently tracked me down at Web 2.0 Expo in New York. But I am pleased she persisted.

While I still know nothing about game shows (I don't even have a TV at home), there is something intriguing about Amuso at a business model level. Amuso may be a good example of that rare breed of startup that is both viral and monetizable.