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Google announced this morning that YouTube's new Insight video viewer analytics now includes free demographic stats on any video's viewers. YouTube users who have included gender in their user profiles

Amazon-owned Alexa has announced a major update to its 10 year old web ranking system. Previously, Alexa's rankings were based solely on data collected from the downloadable Alexa Toolbar, but

Last week, Yahoo! purchased enterprise-level web analytics service provider IndexTools. Yesterday, Dennis Mortensen, COO of Index Tools, announced on his blog that Yahoo! would be setting the service free. The

If you have photos, videos, music, audio, and blogs scattered across the web, you may not know how many people are viewing and responding to them. Now, with a new

For some, the term "dark web" simply means all the online data that search engine spiders can't reach, crawl, or index, but for the University of Arizona's AI Lab, the

A new product from NuConomy Studio Insights promises to be a new way of measuring web analytics. Instead of the old model of page views and traffic, NuConomy proposes a

The page view died as an audience measurement metric last July when Nielsen stopped measuring it. In a world where technologies like AJAX allow web publishers to push new information