ReadWriteWeb

Upon first glance we were skeptical. Generally when someone says they're launching a business directory it's an SEO play with little value to users. Nevertheless, the small business web directory is a pleasant surprise. The group is providing a variety of useful resources to help startups integrate services and scale up their internal operations.

This morning, Google launched an "extensions" gallery for their real-time communications product, Google Wave. Within the new gallery, you'll find the tools and add-ons that have been created by the developer community to add additional functionality to the Wave service. Among the extensions are those some Wave users have probably seen before - like the popular "yes/no" voting gadget, for example, which lets you create polls via Wave. However, there are others that you may not have seen yet - like the "iFrame Gadget" that lets you embed webpages into a Wave or the "Likey Gadget" that provides a "like" (and "dislike!") button for showing support for a particular topic, similar to those found on Facebook or Google Buzz.

Soon, you will be able to share your location with your Facebook friends. According to the New York Times' Nick Bilton, Facebook plans to reveal this new feature during its f8 developer conference at the end of April. As Bilton notes, Facebook updated its privacy policy last year to incorporate language about location sharing. Facebook, according to this report, has been working on this feature for over a year. The company will offer location-based services through its own mobile applications and developers will be able to use this data to develop their own location-based apps on top of a new Facebook location API.

What's the best way to leverage the most information out of 140 characters? Should you get to learning Mandarin so each character can be a word? Or start forming German-style pseudo-word hashtags to get the point across? Or perhaps, you could parse the natural language, encapsulate the tweet in meta data and go from there.

We've already seen additional information stacked onto our Tweets, as with the geo-location API released last November, but Cascaad's SuperTweet API does more than wrap your tweet in client-provided data like GPS coordinates.

Google PowerMeter is part of a series of efforts by various large and small companies, including Green Goose and Microsoft, to launch better and smarter home energy monitoring services. Today, Google took the next step in its efforts to make PowerMeter a ubiquitous service by launching an API for PowerMeter that allows device manufacturers to create PowerMeter-compatible devices. This, according to Google, will allow hardware manufacturers to integrate "in-home/plug level energy monitoring devices with Google PowerMeter." Thanks to this, you may soon be able to check how much power your lamp or TV is currently using by simply checking the PowerMeter gadget on iGoogle.

Editor's note: We offer our long-term sponsors the opportunity to write posts and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.

It's 2010 - disruption is everywhere. The pace of technology is quicker and faster than ever before. News of iTablets for touch-screen magazines alerts us that we're living in a multi-channel, multi-platform, multi-device-kinda world. So how do we keep up with innovation while being mindful of resources and cost-savings?

In an effort to court enterprises, Google is moving full steam ahead with its developer certification program. This includes a directory of talent that is certified with Google's APIs and have successfully launched projects into production.

Opening its APIs to the world has been a big boon for Google's ambitions to be a hub of the worlds information. It has made it easy for developers to build solutions using Google Maps, Search, and other offerings. With this program the company is making it easier for businesses to find qualified developers.

Over 97% of all searches on real-time search engine and infrastructure provider OneRiot are now driven by the company's partners who use OneRiot's API to serve real-time search results. Today, OneRiot is announcing the next version of its API, which - among other things - gives content owners the ability to create real-time search engines for their domains and sites. The new API will also allow developers to integrate OneRiot's real-time ads with the search results. OneRiot is also introducing a new ad format for Twitter apps. These ads are limited to 140 characters and include shortened URLs.

Alcatel-Lucent is launching a cloud-based ecosystem where developers build applications on enterprise API's that are distributed by service providers. The platform builds on the company's application suite announced in December.

The news points to the almost unstoppable wave of new development for the mobile market and the growing importance for enterprises to expose API's to developers so they may create applications that reach deeper into vertical markets.

The news also shows the surging value for application developers, arguably one of the most important communities for the enterprise and service providers to embrace.

Recently, SAP showed us its new, cloud-based enterprise collaboration service called 12Sprints. It embraces consumer services and activity streams correlating to the context of the business use, in particular collaboration among teams and groups.

Since that demo a few weeks ago, our views about the SAP service have changed a bit. In particular now that Google Buzz is part of the picture and conversations we have had recently with companies like Jive Software.

It's evident that the landscape is changing. 12Sprints, Jive Software and a host of other enterprise services have solidified the belief that the enterprise expects applications to be social. Enterprise vendors are hearing that pretty clearly from their customers.

If you've ever sat around mulling over different parts of an interactive map after an election or studied the New York Time's "How Different Groups Spend Their Day" graph, then you know the value of a good chart. They can suck users in and really engage them. They can take a complex concept and make it simple.

Google's latest release, the Google Chart Tools, will make it easier for sites to show their users data in a meaningful, visual and interactive manner.

Here at ReadWriteWeb, we've discussed the use of third party APIs when building an integrated online product, highlighting the disadvantages such a decision could entail. One topic on the flip side of that is the question of whether providing an open public API versus a closed private one is in your product's best interest. Massively viral services like Twitter have rapidly expanded their capabilities and brand awareness by releasing an open API for third party developers to build on, but for companies in fledgeling industries, like mobile augmented reality, the API decision isn't as clear.

Though we have previously warned startups to tread carefully when building their businesses on third party APIs, there are still plenty of successful businesses that rely on them for their day-to-day operation. For application developers, if you've found yourself repeatedly visiting Downforeveryoneorjustme.com to check on the status of a site or API, one company may just have the perfect solution.

A product of Dutch website monitoring service WatchMouse, API-status is an easily-interpreted heads-up display of 26 popular third party APIs. The big boys like Facebook, Twitter and Flickr are all present and accounted for, and other services like Salesforce, and Posterous are supported also.

Last week we told you about "lean startups" and how one of their strengths is rapidly collecting customer feedback and implementing changes to their product. With online tools like Get Satisfaction, gathering the opinons of your users is easy, and now with InstantLoop you can even hear what they have to say with automated phone surveys.

InstantLoop is the recent winner of the Twilio Startup Weekend Challenge, a contest for companies utilizing Twilio's API for sending and receiving phone calls. Users enter questions and possible answers, pick the phone numbers to call and then sit back and watch the results come in. The service is subscription-free; instead, users pay as they go at a rate of $.10 per customer feedback with the first 20 at no charge.

In our first post about trends in the enterprise for the coming year, we looked at five forces that will rise in importance in 2010.

In part two, we picked five more trends that we feel will have importance in the enterprise for the year ahead. The more we look at the space, the more we see how mobile looms over all of these trends. It will help shape IT spending in the years ahead as smart phones and other devices increasingly become part of daily work life.

One of the best things about Twitter is its wildly creative ecosystem of applications built by people outside the company. Those apps have been constrained, though, by technical limits imposed on retrieving data from Twitter. Those limits are just about to be raised much higher and developers tell us that a whole new world of applications and features may become possible.

Twitter's Director of Platform Ryan Sarver followed up on earlier public announcements this weekend with an email to developers explaining plans to raise the limit on the number of times an application can request information from Twitter for a single user to 10 times what it is today (from 150 req/hr to 1500/hr), and to offer everyone the same kind of paid access to the full "fire hose" of user updates that Google and Bing enjoy. People who build cool Twitter apps say this is very big news.

In 2006, Flickr co-founder Caterina Fake coined the term "BizDev 2.0" when looking at the phenomenon of supplying commercial API keys to startup partners. Said Fake, traditional business development meant "trying to get hopelessly overbooked people to return your email. And then after the deal was done, squabbling over who dealt with the customer service. [It's] much, much better this way!" Three years later, many are finding that while APIs are great biz dev tools for the larger provider, startups can often suffer under the thumb of their platform keepers.

Editor's note: we offer our long-term sponsors the opportunity to write 'Sponsor Posts' and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.

The holidays are underway and 'tis the season of flowing eggnog, overgenerous meals, and contemplation of both the year gone by and the year to come. Reflecting on 2009, it's obvious that there has been phenomenal growth in the business of APIs with recognized sites Best Buy, Netflix, Etsy, New York Times, CBS Interactive, PayPal, LinkedIn, and others keeping busy ramping up their API platforms to extend their businesses in new directions.

Holidays can be a tough time for those of us with startup companies. While the rest of the world is carving turkeys, lighting Menorahs and singing carols, we're sneaking moments away from family to check our messages. You've created your vacation responses, forwarded your phone to voice mail and emailed your emergency contacts to clients. But a good business person makes sure services run smoothly, even during the holidays. Twilio may be one company that can help.

Twitter client developers will be pleased to note that popular light blogging platform Tumblr now supports a Tweetie and Twitterific compatible API. In a recent blog post, the company explains how the API will help Twitter clients support Tumblr. While the release allows for similar posting and reading capabilities to last week's WordPress API announcement, it's a coup for those looking to Twitter to become the open messaging standard.