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Apple is holding its annual Fall event today. Historically, these events have always focused on the iPod line. While we definitely expect to see a revamped iPod lineup, the rumor mill also points towards a new Apple TV and a major update for iTunes. A number of pundits also expect Apple to release iOS4 for the iPad today.

To find out what really happens, check out our live blog below. The event is scheduled to start at 10am PT/1pm ET.

You may have heard that a little company called Apple will be announcing, among other things, a new iPhone today. Supposedly called the "iPhone 4" (or maybe the "iPhone 4G? HD?"), for the first time ever since the product's initial debut, news of the company's latest gadget may not be met with same levels of adoration granted to Apple's previous announcements - and not just because photos of a stolen iPhone prototype spoiled us by giving away all Apple's secrets in advance.

No, today Apple is finally facing some tough competition in the smartphone space from none other than its former friend and partner Google, whose Android mobile operating system can now be found on a range of devices including the new must-have phone, the EVO, as well as the Droid, the Nexus One and more.

In a matter of hours, we'll find out if the iPhone can still compete.

During today's iPhone OS 4 event, Apple announced that it plans to bring iBooks and the iBookstore to the iPhone once the new OS becomes available later this year. It is not clear, however, why Apple plans to wait this long to bring its e-reader software and e-book store to the iPhone. After all, being able to sync books between the two devices would put Apple's feature set close to being on par with Amazon's Kindle platform.

During a presentation on Apple's Cupertino campus this morning, the company's CEO, Steve Jobs, announced the next version of the iPhone operating system: iPhone OS 4. Apple will release a preview version to developers today and plans to release the OS to consumers in the summer. Among the new features in the OS are multitasking with the help of a new set of APIs. Developers will get access to over 1,500 new APIs, and users will see over 100 new features.

Jobs also announced that Apple has already sold 450,000 iPads.

Discontented with the notion of merely reading about the iPad launch and perusing reviews thereof? Time to stop worrying and learn to love the liveblog. Marvel at our semi-comprehensive list of people in line bruising their thumbs in the service of moment-by-moment documentation of line speeds.

Apple just announced the launch of the iPad, Apple's rumored tablet computer. Judging from what we have seen so far, the iPad is basically a very large iPod touch with a modified interface. According to Steve Jobs, the device will be far better than an iPhone or netbook for browsing the web. The iPad will also feature most of the standard apps we have become used to on the iPhone platform, including maps, contacts and a calendar. Apple also announced a new e-book store and a version of iWork for the iPad.