In this case, it's speculated that the holdup either has to do with rights issues surrounding the music or possibly the way the apps in question access the music library. But without word from Apple, the developers can't be sure. The delays have angered fans, too, one of whom created the petition in hopes of forcing Apple's hand.

Update: One of the applications was just approved. Click through for more info.

The three developers mentioned in the fan-posted petition include Amidio, Pajamahouse Studios, and Musicsoft Arts. All three have created DJ applications which tap into a users' own iTunes library. Unlike the DJ applications already available in the App Store, these new apps let users mix their own tracks while offering features like simultaneous playback of multiple tracks, pitch, fade, tempo, and more. Other DJ applications, on the other hand, only let users mix loops that have no rights associated with them.

The rights issue may be one of the problems causing the delays. It's highly likely that the labels don't want their artists' songs to be used in this way without some sort of controls in place - if they deem to allow this type of interaction at all. If that's the case, though, the developers simply want Apple to tell them so.

Another explanation for the delay may have to do with Apple's current ban on dual access to the iPhone's music library via third-party applications. In order to work around this ban, the developers came up with an alternative method which involves transferring music over Wi-Fi instead. Of course, Apple may see this "workaround" as just a loophole allowing the developers to break the rules while not technically violating any of Apple's edicts. But again, without word from the company itself, there's no way to be sure.

The Petition

Although the developers themselves aren't behind the online petition, they've been frustrated for some time regarding the delay. For example, a posting on the Sonorasaurus blog reads:

"We have been waiting about 3 months now with no word on if we are approved and when we can release. It is nice to see other people taking issue with Apple's system and their interest in getting DJ apps on the platform. So to whomever thought to include us in their petition: Thank you."

The petition itself isn't a kindly-worded plea for Apple's attention either, but an angry letter demanding that attention instead:

There are more than 20 million of iPhone and iPod Touch users in the world, but there is no decent DJ MP3 application on iPhone/iPod Touch. Why? Because Apple doesn't approve any of them! At least two quality DJ MP3 applications - Touch DJ (www.amidio.com) and Sonorasaurus (www.sonorasaurus.com) are held "in review" since the beginning of the September. That's 8 weeks in limbo which is insane. The developers of the apps are now facing serious troubles because a lot was invested into the production of the apps. Moreover, Apple doesn't specify any reasons for such delays. There's simply no information about what is going on. This is all really weird and absolutely unfair.

Later, the petition writer adds that they had become aware of a third application, DJ Player, which was also waiting approval.

Similar Apps Already Approved

What's really strange about this current delay, writes a blogger on Sonorasaurus.com (the app from Pajamahouse Studios), is that there are applications which have already been approved by Apple that offer similar features as their new app. For example, the Quixpin DJ uses the same mixing feature, Deadmau5 Mix uses the same packaged songs feature, and Air Sharing uses the same file uploading via HTTP feature. And Musicsoft Arts already has an app called the DJ Spooky The Secret Song which uses the same codebase as the yet-to-be-approved DJ Player application.

UPDATE: Oddly enough, of the three apps in question, Amidio's application was approved first, having just launched today in the App Store. Are the others far behind? Did the petition catch Apple's eye or is this just a coincidence? We'll have to stay tuned to the other developers' websites and Twitter accounts to know for sure.

Fans Care, Too

Regardless of what happens, though, it's an interesting development to see fans getting involved in complaining to Apple instead of just the developers themselves. Although we've already seen high-profile pull-outs from notable Apple developers like Joe Hewitt who created the iPhone's Facebook application and Rogue Amoeba's Paul Kafasis who quit after a three-and-a-half month delay in app approval, we've rarely heard complaints from users outside the tech blogosphere demanding the same. Could this mean "regular" folks are now becoming aware of Apple's issues too? Possibly. The 272 people who have signed the petition aren't all Apple developers or tech pundits. They're just people who want these apps approved.

Hat tip to iLounge for pointing to this petition.

But did the message get through to potential phone buyers? It appears that it did...at least according to mobile analytics firm Flurry. In their latest report, the company found that the Droid is now the fastest-selling Android phone to date, beating the sales of the myTouch 3G by more than four times.

Flurry's analytics service monitors over 10,000 mobile applications on both the iPhone and Android, or approximately two out of every three iPhone and Android handsets on the market. While obviously this isn't a look at the mobile ecosystem as a whole, it's a big enough slice to form some initial conclusions about the popularity of the latest mobile device to run Android, Google's mobile operating system.

By monitoring the new Android devices on Flurry's system, the company estimated the first-week sales for the Droid handsets as compared with both the myTouch 3G and Apple's iPhone 3GS. Although the iPhone still outsold the Droid within its first week, Flurry notes that the iPhone simultaneously launched in 8 countries worldwide while the Droid only launched in the U.S.

It's also important to note that the iPhone 3GS was just the latest model of the iPhone to arrive on the market, it is not the original device. Prior to the 3GS, the iPhone had two previous versions, the second which finally allowed for 3G cellular access and GPS capabilities. This update made the iPhone 3G a hugely popular upgrade and the company sold 1 million or so units on their opening weekend. Comparing the third generation iPhone to the first version of the Droid isn't a true "apples to apples" comparison, but on the other hand, the comparison of the T-Mobile myTouch 3G and the Droid is.

According to Flurry, Droid is dramatically outselling the myTouch 3G based on first week sales. That may say something about the quality of the Droid's hardware, the impact of a good marketing campaign or perhaps even people's frustrations with the iPhone's limitations. Or maybe a little of each. Then again, Verizon has nearly triple the number of subscribers as T-Mobile, so they already have a head start.

The Growing Power of Android

In the end, while we can't take any of these numbers to the bank, what we can learn is that the Android OS is making serious headway in the smartphone market. Although no one Android phone on its own may beat the iPhone, as more and more "worthy competitors" launch on numerous hardware platforms, the Android OS's install base may eventually catch up to that of the iPhone's. 

In any event, that's what Google believes. In a recent earnings call, Google CEO Eric Schmidt proclaimed that "Android adoption is about to explode," citing 12 Android phones on 32 carriers in 26 countries. Research firm Gartner predicts that the Android OS may end up ranking second worldwide by 2012. However, if more of the Android launches prove to be as successful as it appears the Droid's may be, Android may move up the charts even faster than predicted. Of course, who ends up on top all depends on Apple's next move. If the company decides to launch their phone on more carriers, all bets are off. If that's the case, Apple's market share could double, says Morgan Stanley's Kathryn Huberty. But that doesn't necessarily mean that Android would be left far behind. "Android is "backed by the power of Google's search engine," said Huberty. "Google's other up-and-coming consumer and enterprise products should make [Android] a dominant platform."

"Time for me to try something new. I've handed the Facebook iPhone app off to another engineer, and I'm onto a new project."

The Problem

Apple's App Store is a mess for small and independent developers. Very few developers are making even a livable wage, and the approval process is a black box.

Let's start with making money. Pinch Media reports that the average iPhone application has netted (for the developer) a grand total of $8,500, and 80% of developers have made less than that. That's not per month - which would be a starting point for a two-person team - but rather total revenue earned.

And as reported a few thousand times, the approval process is a black box. For the most part, developers don't know whether their app will be approved or in what timeframe, making the entire experience a nail-biter.

Should Apple Care?

Well, of course, Apple should care. Apple should be inclusive of its community and encourage small developers to grow and make a living from developing for the iPhone. Apple rightly views the App Store as a competitive advantage and should continue striving to keep its developers in-house.

On the other hand, Apple is not responsible for marketing and selling for its developers. The App Store is a distribution medium, not a marketing and sales platform. Apple has a system in place for enabling customers to quickly and easily purchase and download software for their devices. And it has been a massive success, with over two billion downloads.

The difference, though, is that the apps that Apple needs in the App Store most - gaming and entertainment titles - are getting in. And they are being developed by some of the biggest brands in the world. After all, the iPhone and iPod Touch are, first and foremost, entertainment devices.

Note that these big brands do not face the same problems as the rest of the developer community. Many have contacts deep in Apple, are magically ushered through the review process in a few days and get great placement on Apple's virtual store shelves. Electronic Arts, for example, has no public rejection stories and currently has titles throughout the list of top grossing apps, suggesting that it is in the top 10% for App Store revenue generation.

And so, Joe Hewitt has quit the App Store. It's a great show of unity for small developers, but Apple has clearly linked successful applications to big brands, and those brands continue to clamor for iPhone presence.

Guest author: Elia Freedman is the CEO of Infinity Softworks, the leading provider of software calculators with over 15 million distributed. In its 13-year history, Infinity Softworks has developed applications for iPhone, BlackBerry, Windows, Palm OS and Windows Mobile. Elia writes about tech, mobile and running a business on his blog, eliainsider.com and at Twitter as eliajf.

Currently, the worm doesn't appear to be all that malicious - it simply changes the phone's background image to a photo of singer Rick Astley, the man whose song "Never Gonna Give You Up" has become a well-known internet meme called "rickrolling," a joke where users are tricked into clicking links that redirect them to Astley's YouTube video.

Despite the relatively innocuous nature of this particular attack, it may be the precursor to future attacks of a more malicious nature. But how dangerous will these attacks be to the iPhone-owning population as a whole? Is there really a need for concern?

According to the hacker, 21-year-old Ashley Towns, a student living in New South Wales, Australia, iKee was created to highlight the iPhone's poor security. Apparently unrepentant about his creation, Towns has made no attempt to hide his identity, posting on internet forums and on his Twitter page about his hack. He even cheekily tweets a response to a post on security firm's Sophos blog where the writer had sought out the hacker's identity via Google searches: "You know man if you wanted my number you could have asked." And he wasn't kidding - Towns has been happily responding to media requests via his Twitter account. For example, he told ABC News that he had personally infected 100 iPhones with the worm. From those phones, he explained, the worm will then try to spread to other devices.

Perhaps the reason for his transparency has to do with the relatively harmless nature of the attack. The worm just changes the iPhone wallpaper on the affected devices. However, as the Sophos' post points out, "accessing someone else's computing device and changing their data without permission is an offence in many countries."

While that may be true, it's clear that Towns feels as if he's almost doing a public service by exposing a security vulnerability that many jailbroken iPhones face.

More Hacks Expected?

While this particular worm appears to be localized to Australia, it could have spread to other countries and eventually, worldwide. It also comes directly on the heels of another similar attack on jailbroken devices. Only last week, a Dutch hacker broke into jailbroken iPhones and then displayed a message on the comprised devices demanding a ransom of 5 Euros. This attack was also made possible through the same vulnerability that the iKee worm uses.

Graham Cluley of Sophos predicts that other hackers will be tempted to write their own code now that they've seen what's possible. In addition, some hackers may be more malicious with their creations than what we've seen so far.

But Who is Really Being Affected?

However, even if the attacks escalate, the fact of the matter is that the potential victims are a minor subset of Apple iPhone users. To begin with, they're relatively tech-savvy to have managed to jailbreak their phones to begin with - a process which involves using downloadable software tools that unlock Apple's control mechanisms on the device. While not overly complex, most mainstream iPhone users won't bother to take this action, content with the iTunes App Store and its 100,000 or so available applications.

And then there is the fact that the attacks don't even affect all jailbroken iPhone owners - they only affect those who have also installed a program called SSH on their devices. The program allows users to access the iPhone's filesystem with the username of "root" and password of "alpine." Since few SSH users had bothered to change this root password, that left their phones open to attack.

Still, how many people are we talking about here? And what sort of iPhone user are they? Although exact numbers of jailbreakers are unknown, mobile analytics firm Pinch Media recently revealed data showing there are at least 4 million of these jailbroken devices in the iPhone ecosystem. It's not known how many of these users have also installed SSH.

For the most part, it's likely that those who have done so are knowledgeable enough to prevent future attacks on their devices even if they had become a victim of one of these recent hacks. At the very least, they're now aware of the issue and can follow the straightforward instructions available on the web that explain how to change the root password so it's no longer the default.

More Dangerous than the iPhone Worm: Dishonest Developers

Despite all the media hoopla over this "first iPhone worm," it's not something that most iPhone owners will have to worry about. What's more concerning are the claims that a supposedly legitimate iPhone development firm has been collecting personally identifiable information from the users of its App Store-approved iPhone games which have been installed over 20 million times. According to a suit filed in the U.S. District Court in Northern California, the firm, Storm8, has been using a backdoor method which allowed them to collect the phone numbers of anyone who had installed their applications. This wouldn't be the first time that an iPhone developer has done this, either. Apple actually provides an easy way for developers to tap into this information, if they so desire.

If anything, this is the real threat that the media should be focused on, not the iPhone worm.

I've always been a big believer in learning from history as we look to the future. So let's re-visit this interview from five years ago and see how prescient the father of Web 2.0 was.

In 2004 the leading Web 2.0 companies were Google, Yahoo! and Amazon. But what of the dominant software company of the previous generation, Microsoft? I asked Tim O'Reilly back in November 2004 whether Microsoft's core strategy of software lock-in would survive in web 2.0?

O'Reilly argued that Microsoft would have to change: "I think that the business of Microsoft, the company of Microsoft, is going to continue to succeed. But I think the business model of Microsoft is going to have to change."

This has turned out to be the case. Over the past 5 years, Microsoft has slowly rolled out a "software plus services" strategy under the catch-all phrase 'Live.' While the Windows OS and desktop software such as Office continue to be Microsoft's mainstay products, some of the functionality gradually moved into the cloud - e.g. syncing over devices. Vista, the current generation of Windows, began that transition. In 2009, Microsoft is even taking steps to put Office online.

With the benefit of hindsight, I think O'Reilly nailed it in 2004 with this statement: "Microsoft will continue to dominate on the PC, but the PC is going to be a smaller and smaller part of the entire business."

The Mobile Web, for one, has taken attention away from Microsoft. Which is where Apple comes in...

Apple and Web 2.0

At the inaugural 2004 Web 2.0 Conference, Apple was a no-show. In talking about Apple's position in the Web industry back then, O'Reilly said that "Apple is in a position they've been in a lot of times before. They're like Moses showing the way to the promised land, but they don't actually go there."

Although Apple never did open up, as O'Reilly foresaw, nevertheless they went on to create the most successful new gadget of the past decade: the iPhone. Apple also created a thriving iPhone app ecosystem.

So in the case of the Mobile Web, Moses (a.k.a. Steve Jobs) actually did lead us to the promised land!

Facebook and Data Lock-in

In 2004 I noted that "a lot of what Web 2.0 is about is users producing content and not just consuming it." I pointed to O'Reilly's own example at the time: Amazon compared to the Barnes & Noble website. However, I said that "the other side of that coin [...] is the 'data lock-in' of users, where users may not necessarily have control over their content." I asked O'Reilly if that was something for users to be concerned about?

O'Reilly replied, in November 2004, that "there are companies that are trying to use data lock-in as a competitive tool - and there will eventually be a recognition that this is a problem."

This has indeed happened - and data lock-in is nowhere more of a problem than on the world's most popular social network circa 2009, Facebook. Over the past few years we at ReadWriteWeb have written many articles about Facebook's 'walled garden' approach to user data. Users can't take their personal data elsewhere. What's more, there have been bungled attempts to use that data for commercial means.

Remember that Facebook had just launched in February 2004 and was confined to some selected American Universities (Harvard, Stanford, Columbia and Yale). It had yet to reach the 1 million users mark. While O'Reilly couldn't have known that Facebook would turn into the juggernaut it now is, he did accurately predict that data lock-in would become a major issue:

"I believe that data lock-in of various kinds is going to be one of the key tools of business advantage in the internet era. I think that as companies realize this, they will figure out how to be evil - so to speak (to use Google's terminology) - and I predict that we will in fact have some major battles in that area."

Conclusion

It is remarkable how much can change in the Web industry in five years. Back in 2004, Facebook was a baby and Twitter wasn't even a glint in the milkman's eye. Among the big companies of that time, Apple hadn't yet given birth to the revolutionary iPhone and Microsoft was entering its mid-life crisis.

On reflection, Tim O'Reilly did extremely well in his 2004 predictions - considering how fast the Internet evolves. And I'm still grateful to him for giving an interview to an unknown New Zealand blogger. How times change...

Image credits: Niall Kennedy; Shht!; Alex Eckford

While Apple uses games from Electronic Arts and the I Am T-Pain app as examples of highly popular applications, these apps also profited from instant name recognition and a built-in fan base. For other apps, getting discovered in the Apps Store is getting increasingly hard as the competition heats up. Besides bringing a rather lackluster version of the genius feature to the App Store, Apple also hasn't made any significant improvements to the app discovery experience in iTunes and the mobile store.

Below we've listed 13 different tools that let you create your own iPhone applications, none of which require knowledge of Objective C, the programming language used to build apps for the iPhone OS .

What it Does: Sweb Apps offers an online service which lets anyone build their own iPhone apps even if they don't know how to code. Designed with small business owners in mind, the company offers pre-created templates which you can customize with different background images and your own custom icons if desired. Otherwise, you're welcome to use the graphics provided by the company's own image library. After picking the category for your app (Restaurant, Retail, Business, etc.), you choose the buttons you want to include (Menu, Directions, Map, etc.). You can even create a mobile storefront where Sweb Apps manages your inventory. 

How Much it Costs: The company offers four-, six- and eight-button packages, which all include a one-time set-up fee of $50 per button. Then there is a $25 monthly hosting fee applied to every application going forward

Our coverage: Build Your Own iPhone App with New Service from Sweb Apps and Sweb Apps 2.0: Build Your Own Mobile Storefront for the iPhone

2. AppIncubator

What it Does: Think you have a great idea for an iPhone app but not the skills to build it yourself. Like Apple says: "there's an app for that!" The AppIncubator iPhone App from MEDL Mobile lets you submit your ideas which the company's development team will then build into apps for you. App submissions can be sent in via the iPhone app or by way of the company website. Once received, you go online to use the company's "storyboard" tool to sketch out in more detail how you imagine the app working.

How Much it Costs: Using the service or downloading the iPhone app itself is free, but MEDL Mobile takes a cut of the profits after the app goes live in the iTunes App Store. 25% of the total revenue is shared with you and the company keeps the rest.

Our coverage: This iPhone App Helps You Make iPhone Apps

3. Kanchoo

Kanchoo is another platform that allows content producers to create native iPhone applications, this one is designed for news organizations. To use the service, you provide the company with an iPhone application icon, a splash screen (in .png format) and a description of your application which will be used in the iTunes App Store. Then, using their online tools, you build your app by uploading the content which can consist of either photos or news articles.

How Much it Costs: Basic account holders pay $88 for creation of their iPhone application and submission to the iTunes App Store along with a $28 per month fee for bandwidth and hosting.

4. AppBreeder

What it Does: AppBreeder is another DIY app builder service, similar to SwebApps. Where SwebApps offers categories to choose from, AppBreeder offers "App-Kits." These are pre-defined collections of app settings which include gadgets, icons, and behavioral elements. There are kits for a wide range of industries including everything from real estate to legal and bands to restaurants. You use the kits as a jumping off point to start building your app and then add or remove gadgets as your needs require. After building your app, you can then publish it to the iTunes App Store. However, AppBreeder isn't just limited to the iPhone - it also lets you publish apps for Blackberry and Android devices as well. (Note: the company's website says that "due to sudden demand spike" AppBreeder's build and publishing tools will be unavailable until Nov. 30th.) 

How Much it Costs: AppBreeder offers different packages depending on whether your app will be ad supported or ad-free and which platforms you plan to distribute it on. Ad supported apps are free, iPhone web apps are $9.95 - 14.95, native iPhone apps are $29.95, and the iPhone/Blackberry/Android app package is $39.95 - 49.95.

5. MyAppBuilder

What it Does: MyAppBuilder is a service that creates iPhone applications designed to help you sell your content. Whether that's books, music, videos, etc., the service turns any content into an app. You can also use MyAppBuilder to create custom quizzes, apps that are fed by Twitter pages, or you can turn your blog into an app by way of its RSS feed. To use the online app builder, you login to the service's "Control Panel" where you submit details about your app including content, features, flow, and image files. The company then uses this information to create an app for you which is sent back to you for review. After you approve the app, MyAppBuilder submits it to the iTunes App Store on your behalf.

How Much it Costs: The service is available for a fee of $29 per month. There is also a $20 processing fee to compile your data, put it in the appropriate format, and submit it to the App Store for review.

6. BuildAnApp

What it Does: BuildAnApp is another DIY cross-platform app builder designed for small businesses, community groups and professional service organizations. Using the web-based service, you can pick and choose from the company's customizable templates to create apps for the iPhone, Blackberry, or Windows Mobile platforms. As with Sweb Apps, creators can use their own graphics or choose images from the company's own online gallery. A special feature of this service is its ability to house an email distribution list that will notify end users to download the application once it becomes available. (Note: this service is currently in private beta testing right now. You can sign up here to be notified when it's available).

How Much it Costs: The company says pricing has not yet been determined but will be "competitive" with similar services.

7. eBookApp

What it Does: The eBook App Maker is a service specifically designed to create iPhone apps from eBooks. The app builder supports nearly all digital formats including PDF, Doc, Zip, CHM, HTML, TXT, FB2, PDB, PRC, Mobi, PDB, MHT, RTF. eBook creators can also specify various fonts and sizes, can add images and notes, can lock the orientation to landscape or portrait, and more.

How Much it Costs: The company's site doesn't publicly list its pricing but offers a "request a quote" form instead.

8. GameSalad

What it Does: GameSalad is a downloadable tool for creating games without needing to know programming or scripting. Using the company's visual editing software, you can create games which can then be published to both the web and to the iPhone. GameSalad offers a suite of "interactions" and attributes which you can add into your game to create the action. You can also drag-and-drop art files and sound files from your computer into the game builder, too. As you create the game, you can tweak the various elements during the building process and can preview what the game looks like before compiling it. 

How Much it Costs: The company offers a basic, free version of GameSalad which lets you publish to the web, but not the iPhone. For iPhone games, there are two versions available: the Express version for $99/year and the Pro version for $1999/year.

Our coverage: Gendai Games Launches GameSalad Beta

9. MobileRoadie

What it Does: Mobile Roadie is an application builder that lets bands create their own custom iPhone applications which can include content like photo galleries, streaming music files, YouTube videos, upcoming concert listings, lyrics, news, Twitter and RSS feeds, and even interactive features like a "wall" where fans can post comments and photos.  The app can also link to Ticketmaster and LiveNation ticket sales information and to the band's album(s) on iTunes.

How Much it Costs: There is a $499 set up fee for Mobile Roadie followed by a $29/month fee for the first 100 installs. To get rid of the 1 cent per install fee, bands can choose to host their own content instead.

10. MobBase

What it Does: Similar to Mobile Roadie, MobBase is also an app creation tool designed for bands. Without needing programming skills, musicians can create apps that include videos, images, bios, band news, streaming playlists, concert schedules and links for music purchases. The tool, offered by MixMatchMusic,

How Much it Costs: Applications are $20 dollars to activate. Free apps are priced at $15 dollars a month for the first 500 installs with $5 dollars per additional 1000 downloads. Paid apps cost $20 dollars per month for the first 500 installs and $6 dollars per month for each additional 1000. MobBase does not take any application sales fees in regards to revenue share. The company also receives 5% of purchased music downloads.

11. Rhomobile

What it Does: Rhomobile does require that you know how to code, but only HTML and Ruby, not the Objective C required for building iPhone apps. Developers can build any application and then use Rhomobile to deploy their app anywhere - including the iPhone, Blackberry, Windows Mobile, Symbian, or Android marketplaces.

How Much it Costs: The Rhodes framework is free for developers who open source their applications under GPLv3. Commercial Rhodes licenses are also available at $500 per application and commercial RhoSync server licenses are available based upon the planned number of users connected to the server.

12. PhoneGap

What it Does: Like Rhomobile above, PhoneGap is also an open source development tool for building mobile apps. Also like PhoneGap, you do need to know how to code, but this time, you just need to know HTML and Java as opposed to the iPhone's Objective C. With this tool, you can build apps for iPhone, Blackberry, and Android while also taking advantage of the phones' native features like geolocation, the accelerometer, sound and more.

How Much it Costs: PhoneGap is completely open source and free to use.

Our coverage: PhoneGap: People's Choice Winner at Web 2.0 Expo Launch Pad

13. RedLaser

What it Does: Red Laser is an iPhone application that lets you scan barcodes with your iPhone in order to compare the in-store price with other online deals. However, with the latest version of the application, RedLaser 2.2, you can create your own custom barcode scanning apps. To do so, first download the updated application from the iTunes App Store, then visit www.redlaser.com/apps from the iPhone's web browser. Follow the instructions on the page to set up your own application - you'll need to fill in data like the URL of the site you want to compare prices with, the URL for the app icon, etc. When complete, tap the "build app" button. The completed app can then be added to your homescreen. Although this app is designed more for personal use and not resale, it's still worth checking out if you want to create your own barcode scanning application without needing to know how to code.

How Much it Costs: RedLaser is available on the iTunes App Store for $1.99.

Update!

While this post was by no means meant to be a definitive list, it's amazing the response it's received in both the comments and via email. So many people have asked "how could you forget.. this company or that?" OK, Appcelerator was an oversight, but as far as the others, they just weren't on my radar. Here's a few of the ones that received multiple mentions:

• TapLynx: A DIY solution for building apps without coding.
• MobileAppLoader: Another DIY solution for building iPhone apps without code.
• MobileStoreMaker: A DIY solution for making a mobile storefront for iPhone.
• Appcelerator: Like Rhomobile and PhoneGap, you do need to code, but you don't need to know Objective C. Instead, you can build iPhone apps with HTML, JavaScript, CSS, Python, PHP and Ruby instead.

• MobiOne: An iPhone emulator that lets you build iPhone apps by coding them using your web development skills.
• Appanda: A system that lets you build apps through RSS, links and manual uploads. Still in beta.

However, there are tons of others, too. Really - tons! Hop into the comments section to see even more suggestions from their users and fans.

Now I wince every time I see a new one, hoping its smug attitude and condescending tone doesn't go too far.

I also relished how Apple's spots unhinged Microsoft, prompting the Goliath to produce its own, usually inept, TV ads that broke a major rule of marketing: never appear reactive to a smaller competitor. Microsoft's PC ads and the flurry of Ballmer-isms that accompanied them, all on the heels of the Windows Vista catastrophe, actually seemed to reinforce Apple's point.

But what has worked for Apple over the last three years doesn't seem to work as well now. Call it a psychographic observation, but the theme is getting tired, and the emotional impact of the ads has shifted. The superior, mocking tone of the ads sometimes goes too far, especially now as the new Windows 7 is being well received. Don't get me wrong. I'm a born-and-raised New Yorker. I like sarcasm. But for me, edgy has gone over the edge in some of these ads.

Do we Mac users tend to feel superior? Of course. We know we enjoy the world's most elegant operating system. But when a Mac evangelist like me starts feeling mildly apologetic about these spots and empathizing with the PC guy, something is amiss.

Does Apple's research show that prospective Mac customers, their intended audience, still like these ads? I assume so. But perhaps Microsoft's jab at Apple in its TV ads earlier this year (the one in which PC buyer Lauren says, "Maybe I'm not cool enough" to be a Mac person) was accurate, signaling that Apple's approach borders on arrogance, especially as it gains ever greater market share.

While Mac's market share still pales in comparison to Windows, Apple is no longer a David. With its omnipresent retail stores, the iconic iPod and the runaway popularity of the iPhone, Apple is a real and perceived leader. It has a market cap of over $170 billion and more cash than Cisco or Microsoft. Its TV ads, its recent mishandling of App Store developer issues and criticism from prominent tech journalists show that the Apple perception machine is showing cracks. The company is starting to appear arrogant.

To its credit, Apple's iPhone television ads are clean and crisp, relaying useful features and the latest apps. And not all of the Mac-PC ads are disdainful. The recent one with actor Robert Loggia as PC's coach is fun. But the spot portraying a top-of-the-line PC model as a semi-sleazy sales guy? That's when I cringe. The new spots reacting to Windows 7? Not so bad, but they still rely too much on criticizing Microsoft. There's a difference between conveying product superiority and having a superior attitude.

For this Mac fan, these ads are past their peak. They were great fun for a while. But it's time to shift the tone or move on. Certainly Apple's creative teams can come up with a follow-up act that is informative, entertaining and edgy, without sounding smug. Otherwise, Apple runs the risk of (gasp!) emulating Microsoft.

Guest author: Frank Cioffi is editor and publisher of Apple Investor News, the Apple-only news aggregator and part of the Tech Investor News network..

Apprupt is a performance analytics shop focusing specifically on iPhone apps. They track the click-thrus and conversion rates for online and mobile links to iPhone applications, and they claim to help developers find the sweet spot where highly focused user targeting meets pure monetization. But how does the end-of-the-rainbow promise hold up?

Clicks, downloads, rates, and revenue are all available from the Apprupt dashboard:

Developers can create links for separate campaigns. Each campaign is tracked individually, and the resulting data can be used - much like the feedback from other typical direct response campaigns - to ditch unsuccessful efforts, adjust budgets to support successful campaigns, and conduct testing on which methods will yield the best results.

Apprupt analytics apply to such media buys as online or mobile media, be they links or banners, as well as social media promotion on sites such as Twitter, Facebook, or blogs. Interestingly enough, app optimization data is offered from Apprupt absolutely free, although premium features may be introduced in the future.

For the time being, Apprupt supports iPhone and iPod Touch apps only, but support for other mobile operating systems is in the works.

Coming soon to a mall near you: the Microsoft Retail Store.

Yes, that's right: Redmond, Washington's favorite son wants a closer, snugglier relationship with you, the consumer.

Warning: some of these are serious, others not so much. Which is which? You be the judge.

1. Hold star-powered store opening events.
   Announce that Microsoft will celebrate all store openings with live skits featuring goofy bosom buddies Bill Gates and Jerry Seinfeld.
2. Hire the very best people to run the stores.
   You only get one chance to make a good first impression, so make sure your people have the track record to pull this off.
3. Offer diagnostic and repair services.
   If Geniuses can fix or replace any Apple-branded electronics still under warranty, then Microsoft's retail staff can do the same for stuff that sports stickers claiming things like "Windows Vista Capable."
4. Build alliances with computer manufacturers to staff the Guru Bars.
   And why not? The big names have plenty riding on the launch of Windows 7. Besides, they've built up plenty of customer service expertise in places like Texas, California and Hyderabad. (Note: certain fine computer builders, like Bob & Doug's Corner Computer Emporium, might not get a seat at the Bar.)
5. Train all staff to maintain the highest level of professionalism.
   For instance, make sure associates smile politely when a customer walks up, grins, says "Hello, I'm a Mac" and elbows them in the ribs.
6. Display Windows-based hardware for people to try.
   Show how Windows runs on computers, smartphones and whatever else Microsoft wants to convince people to buy.
7. Promote fan clubs to celebrate previous Microsoft consumer successes.
   Start with enthusiasts for Microsoft Surface, Windows Tablet Edition, Passport, Vista and Sidekick.
8. Run workshops for business users.
   Exploit current holes in software available for the Mac. For instance, bring in experts to explain how to set up popular accounting packages and, for lawyers, legal practice management systems.
9. Run workshops for creative users.
   Run workshops showing how Windows computer users can start their artsy projects (photo books, websites, music videos) right out of the box. Have the workshops led by cute little girls who end each seminar by saying "I'm a PC and I'm four and a half."
10. Run safe computing workshops.
    Teach users the basics, like not opening all attachments, not clicking links in spam email and so forth.
11. Run basic Windows repair workshops.
    Teach computer users how to: remove pre-loaded trial software; replace faulty .dlls; make changes in the Windows registry; manually uninstall software when Windows botches the job; effectively scan online forums for answers to other problems; and, when all else fails, reinstall Windows and all other software from the ground up.
12. Create an X-Box gaming area.
    Preview the latest games, hold in-store tournaments and otherwise build excitement around Microsoft's gaming platform. Contain this area in a soundproof room away from workshops, ideally in the mall display window so that everyone can see how rockin' Microsoft is.
13. Guerilla marketing (offense).
    Every day, send people to nearby Apple Stores to pose as shoppers, whine about how expensive Macs are, then proclaim loudly, "Maybe we should go PC."
14. Guerilla marketing (defense).
    Prepare a list of canned answers to anticipated questions from Apple operatives. Of particular importance, be ready to explain how Microsoft's operating system is not a copy of Apple's.
15. Offer kids play area.
    Create a low "play table" where kids can sit down and show their parents how easily they can figure out a Windows computer.
16. Store closing.
    To tell shoppers the store is closing for the day in a way they're sure to understand, have the giant video wall display the Windows Blue Screen of Death.

What do you want from Microsoft Retail Stores? Please tell us in the comments below.

Meeker's presentation noted that financial markets have rebounded and that the technology sector is now "relatively impressive." Let's start by explaining how 2009 is different to previous years.

Tim O'Reilly noted yesterday in his conference opening that the "[Web] revolution we're seeing today is as great as the one we saw five years ago." Mary Meeker had an interesting slide that touched on a similar point - although the dates don't quite match. O'Reilly compared 2009 to 2004. Meeker pointed to statistics showing that growth in the technology sector in 2009 has the same pattern as 2001.

If we correlate O'Reilly's comments with Meeker's, it may not be until 2011 that we see a new era of the Web. In other words, what we're seeing in 2009 is the beginning of a recovery - but it will take a couple more years until the full impact is seen. That makes sense if we view mobile as the key driver of the next Web era, because mobile certainly is very young in its growth curve in the U.S. (it's more mature of course in Asia and Europe).

Mobile Social Networking

One of the points on slide 2 is that platforms that combine social networking with mobile will drive "unprecedented change in communications + commerce." That statement seems a little hyperbolic, but we have undeniably seen an uptick in usage this year of companies like Foursquare, Loopt and Brightkite. Later in the presentation, Meeker predicted that Facebook will be a major player in this market in the near future.

We reported back in March that Foursquare was one of the highlights of the SXSW Interactive event in Austin, Texas. This is the same event where Twitter first generated buzz back in 2007. While it's too early to call Foursquare the 'Twitter of mobile social networking,' it's worth keeping an eye on that app in particular - given Meeker's prediction.

Later in slide 36, Meeker noted the importance of location-based services.

Device Explosion

Another key point in Meeker's presentation was that Internet connected devices will proliferate over the coming years.

In slide 40, Meeker wrote:

"Mobile devices will evolve as remote controls for ever expanding types of real-time cloud-based services, including emerging category of location-based services, creating opportunities + dislocations, empowering consumers in unprecedented + transformative ways."

Apple Leading the Charge

In slide 39, Meeker wrote that Apple is the leading hardware and software company currently in the mobile Internet market:

"Near term, Apple is driving the platform change to mobile computing. Its mobile ecosystem (iPhone + iTouch + iTunes + accessories + services) market share / impact should surprise on upside for at least the next 1-2 years.

Long term, emerging markets competition, open mobile web (paced by likes of Google Android) and carrier limitations pose challenges. RIM likely to maintain enterprise lead for 1-2 years owing to installed base."

In the next slide, Meeker claimed that the iphone/itouch ecosystem exhibited the "fastest hardware user growth in consumer tech history."

The Growth of Facebook, YouTube & Twitter

We all know that these three services have experienced large growth over the past few years. Slide 42 summarizes that.

Also note the emergence of Demand Media, which we reviewed earlier this year. We met with Demand Media again yesterday, so a new analysis post is coming soon on this fascinating new media company.

Conclusion

Overall, we at ReadWriteWeb agree with Morgan Stanley that mobile is going to continue to ramp up considerably.

However we think that other trends - such as Internet of Things and real-time Web - were overlooked by Meeker. You can continue to track those and other emerging Internet trends here on our blog.

Also, while we agree that mobile social networking will be a big trend, we think it's likely that a brand new service will emerge as a major winner in that field. So Facebook may not be the major player, as Morgan Stanley implies in its report. Foursquare may be the big winner, or it could be something completely new. Twitter came out of left field a couple of years ago and it's now a dominant topic of conversation at the Web 2.0 Summit. What New Thing will we be talking about in 2 years time? Let us know in the comments!

Lead photo: O'Reilly Conferences

Piracy a Global Phenomenon

At the recent 360iDev conference, mobile analytics company Pinch Media shared some findings about piracy in the iTunes App Store. They've been tracking jailbroken devices for several months now and have started to get a handle on this previously unexamined ecosystem. According to their data, which includes 4 million jailbroken devices, 38% have at least one pirated application installed. Pinch Media says this estimate is low since pirates often take extra steps to avoid detection. Still, it's worth noting that this percentage is nowhere near being the majority of jailbreaking users. There are more people who just want extra control over their device and not an opportunity to steal apps.

They also discovered that the piracy phenomenon is not limited to any one particular market. Although piracy rates are relatively low in the U.S., the U.K. and Japan, where perhaps Apple iPhone users have more money at their disposal to spend on premium applications, piracy is a global problem. However, it does appear to be much more rampant in markets like China, Russia, Brazil and Mexico, where it's negatively correlated with per capita national GDP, notes Pinch Media.

"Try Before you Buy" - Just an Excuse to Steal?

However, the most interesting finding was the one where the "try before you buy" mentality was exposed as being a myth. Despite jailbreakers' claims that the need to "demo" an app is among their top reasons for pirating, Pinch Media found that this simply wasn't the case. To test this, they set a baseline for typical conversion rates of legitimate "lite" to paid applications and found that the conversion rate there is 7.4%. That means about 1 in 14 who try the "lite" version go on to purchase the paid version. However, among the pirate community, pirated-to-legitimate conversions are 0.43%. That's only 1 in about 233 installations. In other words, few users of pirated apps are truly "trying before they buy," they're just trying.

That being said, the pirates aren't necessarily using the pirated apps all that much. Pinch Media found that pirated apps are used less frequently than paid applications and for a shorter amount of time. They theorize that this is due to a few reasons: pirates are less attached to apps considering that they didn't pay for them, pirates often install more applications in bulk and therefore don't have much time to spend with each one and jailbroken iPhones tend to crash, leading to more frequent app uninstalls.

Although these findings may initially disappoint application developers who see piracy as contributing to lost revenue, the argument could be made - as it often is among other content-producing industries - that the people doing the pirating weren't actually going to pay for those apps anyway. They're simply sampling them because they can. While it's still a stretch to say that piracy helps developers, it's hard to really quantify how much it hurts them.

Jailbreaking and unlocking the iPhone are two different hacks which allow you to take control of your mobile device in different ways. Jailbreaking is a type of hack that lets you install unapproved third-party applications on your iPhone or iPod Touch from searchable repositories provided by apps like Cydia and Icy. Unlocking, on the other hand, is a hack that lets you use your iPhone on another cellular network. Here in the U.S., that means you can use the iPhone on T-Mobile instead of AT&T. You have to first jailbreak your phone before you can unlock it, but you don't have to unlock a phone in order to jailbreak it.

Unfortunately, what was once a relatively simple process has gotten more complex over time as new iPhone models were introduced and new hacking tools were being put out by multiple parties, often with confusing names like Pwnage Tool, Purplesn0w and redsn0w. With each release of iPhone firmware, it seems as if there's a whole new lexicon of terms to master and new procedures to follow. The 3.1.2 jailbreak is no exception. However, this jailbreak works on all versions of the iPhone and even on the latest iPod Touch.

How to Jailbreak the 3.1.2 Firmware (Windows Instructions)

Before beginning this jailbreak, keep in mind that this is for jailbreakers only - not unlockers. That means if you're currently using your phone on a non-standard carrier (for example, in the U.S. you're using T-Mobile instead of AT&T), then you do NOT want to use this tool because it will disable the unlock.

But if you're just interested in jailbreaking, read on:

1. Update to 3.1.2: If you haven't done so already, download the latest version of iTunes. Next, update your iPhone to the latest firmware when you're prompted to do so (click "Download and Install" on the pop-up message). Allow the new firmware to install as you would normally. This will un-jailbreak your phone for the time being.

   

2. Get the jailbreak tool: To get started with the newest jailbreak, Windows users should head to http://blackra1n.com. and click on the window icon at the bottom of the page to download the executable.
3. Run blackra1n: After the download is complete, connect your iPhone to your PC and run the executable. Click the "make it ra1n" button and the message will display "entering recovery..." (Note: Vista and Windows 7 users should run it in compatibility mode and as "Administrator." Right-click on the file, go to Properties, then click the "Compatibility" tab. Check the "run this program in compatibility mode for:" checkbox and choose Windows XP Service Pack 2 from the list provided. Click "OK" to close the window. Right-click to run as the Administrator.)

   

   

4. Device reboots: Continue letting the program run, the message now reads "running..." and after you see the image of geohot's face (the same as seen here), the device will reboot. A pop-up message will display prompting you to donate if you can. Click "OK" to close this message.
5. Launch blackra1n on the iPhone: On your iPhone, look for the blackra1n icon and tap it to launch the program.
6. Pick your favorite installer program: On the screen that appears, you have a choice between installer programs (repositories of jailbreak apps). Tap the one you prefer - Cydia, Rock or Icy - any will do. Blackra1n will install your chosen program on your phone and will relaunch the iPhone springboard when complete. Your phone is now jailbroken, and you can use Cydia, Rock or Icy to browse, search for and install jailbreak apps.

Tips: If the Upgrade is Stuck at "Running," Try the Following:

• Set airplane mode on.
• Move blackra1n to the C:\ drive and run it from there.
• Kill any iTunes-related services prior to running.
• While it's stuck on "running," do a hard reboot (push the home and power buttons simultaneously). The app will display a message that says it's done jailbreaking, but it's not. With the USB cable still plugged in, re-run the blackra1n app. This time it should work.

However, be aware that the blackra1n jailbreak is still a little iffy for some users. Several people have reported that they're unable to jailbreak, despite following instructions. If you're not feeling adventurous, you may want to wait for the Dev Team's jailbreak instead.

Mac Users Have to Wait

Sorry Mac users, there is no jailbreak yet available for 3.1.2 just yet. However, you can use the Pwnage Tool to jailbreak older 3.1 versions of the iPhone firmware. More details are here.

Update 10/14/09: The iPhone Dev Team has now released a Mac tool for jailbreaking 3.1.2. More details are here.

Created by gaming site Nimblebit's Ian Marsh, App Classics analyzes iTunes rating and sales information to determine which applications have remained popular over time. The apps that make the cut are then awarded either a gold, silver or bronze medal based on their status.

The interface to the site is similar to that of the social network for bookworms, Shelfari or the iPhone app Classics (iTunes link) which displays classic novels as books on a bookshelf. Like those, App Classics features a wooden bookshelf where the icons for the applications are displayed and labeled by name. A drop-down menu at the top lets you filter the shelves by category (games, business, social networking, etc.). The "Games" category is even sub-divided into further sections (strategy, board, card, etc.).

Video Reviews Rock, but Missing Apps Don't

Click on any of the apps and you'll be taken to the app's page where you're provided with information similar to that which the App Store provides - screenshots and descriptions.

However, the best part about the app subpages is the video reviews. Using videos pulled from YouTube, you can actually see the app in action. Watching YouTube videos is something many users often do before buying a new application - this just makes it easier. 

And, as it's rapidly becoming par for the course these days, you can also share your findings via Twitter and Facebook. 

So how does App Classics stand up in terms of selection? For the most part, OK. The apps featured on the site do seem to reflect those that are deserving of "classic" status, but there are some glaring omissions as well. For example, under social networking, Facebook isn't listed. Under news, there's no Wall Street Journal. Under weather, there's no Weather Bug. We find it hard to believe that these apps weren't worthy of inclusion - were the reviews really so bad?

We're Watching this One

It could be just a case of new launch bugs - after all, App Classics was only unveiled yesterday. Given time, they may work out these kinks so true "classics" don't get overlooked.

Again, this is another site that hasn't mastered the perfect formula, unfortunately, but definitely one whose concept and implementation is to be admired. We'll say it's worth watching for now, but it's not there just yet.

The Indonesian mobile market has more than doubled in the last year and for a lot of users there, their mobile phones are the most important on-ramps to the Internet. As InMobi points out in its press release, strong competition among carriers has brought prices down and made mobile phones more affordable in the last year. While the BlackBerry is generally regarded as a business phone with a focus on email, it is currently beating the more web-centric iPhone in Indonesia when it comes to mobile web usage.

InMobi estimates that the average user in Indonesia generated 592 page views, while the global average is only about 250. About 80% of all the handsets sold in Indonesia are web-enabled - though most of them obviously don't give users access to the rich experience smartphones can offer.

As for BackBerry's lead in this market, it's important to note that AdMob's last metrics report from July (PDF) points out that both Apple and RIM only have a small share of the Indonesian handset market. BlackBerry currently holds the lead against Apple, though, and judging from InMobi's data, it looks like it also has the momentum to extend this lead.