attention data
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BlogRovr Acquisition by BuzzLogic Calls Data Portability Into Question
The innovative OPML browser plug-in BlogRovr is announcing tonight that it has been acquired by PR monitoring and ad sales startup BuzzLogic. It's a victory for all the startups who face hostile questions about "how are you going to monetize that?" and answer by pointing to the potential for data mining. For BlogRovr users, who piled up the feed subscription and traffic data that make up much of Blogrovr's value, it's a clarion call to engage with the hard questions about data portability and ownership.
BlogRovr lets you identify what blogs you read, then notifies you when any URL you visit has been linked to by one of those blogs. That technology will remain free but will now be put to use for PR monitoring and advertising sales by BuzzLogic.
Where's Our Real World Data Portability?
There was a question posted on Slashdot yesterday in which the asker sought advice on an electronic cash register set up that would output sales data in an open format. While the asker was looking for information from the point of view of a shop owner, it got me thinking about data portability. There's been a lot of clamor over the past few months about who owns attention data and a major online movement has started with the aim of pushing companies into granting access to that data to the users who create it. But what about offline attention data? Should we demand access to that as well?
Idiomag: Sweet Online Music Magazine Now With Attention Data Import
Idiomag is a fascinating project that combines syndicated media content, user feedback, recommendation technology and now Attention Data to produce a very attractive personalized "web magazine" about music.
It's applications like this that make me love my job reviewing what's new on the web.
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