ReadWriteWeb

In December, I visited Parrot's development labs in Paris to check out the company's newest project. While Parrot is mostly known for its Bluetooth headsets and speaker systems, the company's newest project combines augmented reality with a remote-controlled helicopter. This helicopter - the AR.Drone - features four rotors that keep it stable and a front-mounted camera that is linked to an iPhone or iPod touch. The rig is controlled via an iPhone or iPod touch and the device's screen can show an augmented view of what the helicopter's camera sees.

This week ReadWriteWeb is running a series of posts analyzing the five biggest Web trends of 2009. So far we've explored these trends: Structured Data, The Real-Time Web, Personalization. The fourth part of our series is on Mobile Web. We're including Augmented Reality in this category, as we think it's a key element of where the Mobile Web is heading circa 2009.

In April we reported statistics from browser company Opera showing large growth on the Mobile Web. According to Opera, there was a 157% increase in usage of their Opera Mini web browser from March 2008 to March 2009. What's driving that growth is devices like the iPhone, new mobile operating systems like Android, and hot applications like Augmented Reality.

While 2009 has been the year of the API, it's the codeless creative experiences that drive mainstream adoption. Every December, ReadWriteWeb's writers collect up their thoughts from 2009 and make predictions for the year ahead. My first prediction was that augmented reality applications would gain popularity. Part of that prediction was informed by a recent interview with Metaio Marketing Director Lisa Murphy.

Location-based social network Brightkite announced this morning that it has added what it calls the first mobile Augmented Reality advertising for U.S. markets to its AR layer in the Layar augmented reality browser. Augmented Reality (AR) is a class of technologies that place data from the web on top of a camera view of the physical world. Layar is a browser for a wide variety of AR data layers, from real-estate listings to government data to messages posted to networks like Brightkite. It is available for Android phones and was available on the iPhone until it was withdrawn from the marketplace last week due to excessive crashes.

The Brightkite ads appear to be just for electronics retailer BestBuy so far, and are displayed as unique markers in your field of view when pointed towards one of the stores.

Popular travel book publisher Lonely Planet has begun selling Augmented Reality apps for 10 US cities for $5 each in the Android Marketplace. The apps were built in conjunction with Mobilizy, the company behind user generated content AR app Wikitude.

In addition to offering Lonely Planet content overlayed on top of locations you view through your phone's camera view, you can also plan itineraries and get step by step directions from the app. Augmented Reality is a technology in a formative stage but support from the Lonely Planet brand is a big, if unsurprising, step.

This time last year, I wrote about the 10 ways social media will change 2009, and while all predictions have materialized or are on their way, it has only become clear in recent months how significant of a change we've seen this year. 2009 will go down as the year in which the shroud of uncertainty was lifted off of social media and mainstream adoption began at the speed of light. Barack Obama's campaign proved that social media can mobilize millions into action, and Iran's election protests demonstrated its importance to the freedom of speech.

Augmented reality browser Layar recently launched it's v3 publishing site chock full of developer tools. The launch signifies more than 1000 active developers being given the chance to showcase their 3rd party applications. By exposing this immersive platform to outsiders, the company is solidifying its title as a pioneer in the "future of augmented reality". In a recent blog post Layar outlined 5 cases to demonstrate the power of the platform. In addition to some of the company's earlier 3rd party releases, below are some of our favorite layars.

Some six months ago, we had a small conniption over an augmented reality application for Twitter on the iPhone.

With the release of Twitter's geotagging API, however, users were bound to see more and better AR apps for the popular microblogging service. Twitter 360 has just come up on our radar, and it looks like a dream from the outset. But will its features live up to user expectations?

When you've got a global audience, maybe it's good to make sweeping, ambitious statements. Maarten Lens-Fitzgerald, co-founder of Augmented Reality browser company Layar, was interviewed by CNN today and took the opportunity to claim that AR on phones is going to be so big in the future that only voice will be more popular.

Maybe. Many people in the Augmented Reality world are rolling their eyes at Layar's incredible media exposure. They worry that relatively simple implementations of this technology paradigm will create such a bubble of hype that software developed over decades will suffer as well, if public opinion crashes in a let-down from high expectations.

Metaio Augmented Reality Solutions is about to announce the release of the company's Junaio iPhone application and ReadWriteWeb has an exclusive pre-release review. While other products like Wikitude, Robotvision and Layar allow users to view notes and text above a location-based layer, no other service offers us a chance to add 3D objects and animation. While the demo may seem frivolous for now, the possibilities for branded scavenger hunts, real-world easter eggs and Foursquare-like location-based games are limitless.