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How to Reach Baby Boomers with Social Media

By Sarah Perez / February 20, 2009 5:48 AM / View Comments

A new report from Forrester Research revealed some surprising information: apparently Baby Boomers aren't exactly the technology Luddites that people think they are. In fact, more than 60 percent of those in this generational group actively consume socially created content like blogs, videos, podcasts, and forums. What's more, the percentage of those participating is on the rise.

Enterprise 2.0: The Nature of the Firm

By Bernard Lunn / August 20, 2008 2:00 AM

The break-up of behemoth, vertically integrated enterprises commenced in the 1970's, got a boost from junk bond financing in the 1980's, and accelerated in the 1990's with globalization. Now, late in the 2000's, Social Media (aka Web 2.0) is adding another gear that will accelerate the fundamental restructuring of the enterprise.

This is a big story. That is why ReadWriteWeb is dedicating a new "channel" to Enterprise 2.0. I will be editing this channel and we are looking for part time writers to contribute. More on that later.

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