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Even though baby boomers make up more than one quarter of all US Internet users, and even though the majority of this group spends over five hour per week online, a new survey by Burst Media found that only 14% of boomers feel that the content on the Internet is focused on people their age. An even smaller number of boomers (9.9%) thinks that Internet advertising is focused on their demographic. With regards to social networks, most boomers also think that these sites are not focused on people their age.
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