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Social Networks: Boomers Feel Left Out

By Frederic Lardinois / August 27, 2009 9:17 AM / View Comments

burst_media_logo_aug09.pngEven though baby boomers make up more than one quarter of all US Internet users, and even though the majority of this group spends over five hour per week online, a new survey by Burst Media found that only 14% of boomers feel that the content on the Internet is focused on people their age. An even smaller number of boomers (9.9%) thinks that Internet advertising is focused on their demographic. With regards to social networks, most boomers also think that these sites are not focused on people their age.

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