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The "iTunes LP" is just one of the many new iTunes features revealed yesterday during Apple's announcement at their "It's Only Rock and Roll"-themed event. But the iTunes LP, unlike the other new features which get to exist as simple and fun enhancements in iTunes 9, has a heavy burden on its shoulders. It's supposed to revitalize the music industry by encouraging consumers to once again purchase entire albums as opposed to single tracks. With this new digital album format, the idea is to replicate the experience of buying an album, complete with lyrics, liner notes, album art, photos, and more, giving music buyers extra content to peruse while enjoying their new music. The only problem is that this so-called "interactive" format isn't all that interactive. And what's more, innovative artists are already discovering how to monetize their music while engaging fans in new ways that have nothing to do with a re-imagined LP. Instead, the "interactive format" of the future isn't the album, it's the app.
We have often bemoaned the demise of Muxtape, one of our favorite online mixtape services. Sadly, Muxtape had to close shop because of the inevitable RIAA takedown notices. Now, however, Muxtape is getting ready for a comeback, but alas, it won't be the same service we had come to love last year. Instead, Muxtape will only focus on hosting tapes for bands.
Justin Ouellette, Muxtape's CEO and Founder just announced a preview version of the new Muxtape, which he has seeded with songs from twelve bands, including indie favorites like of Montral.
From the R&D Labs at Ricoh, there comes a new QR code creation tool called iCandy. With this application, you can easily create QR codes that automatically launch and begin playing your music in iTunes. If you don't already own the song, scanning the QR code will prompt you to purchase it from either iTunes, Amazon, or Rhapsody. In addition to iCandy's music-related features, the app can also create codes that take you to any web site with a URL, perfect for bands wishing to promote their MySpace page, Facebook fan page, YouTube video, or anything else on the web.
Your mother's calling - and there are shoes on sale.
A new study released this week in the UK found that 80% of respondents said they were "happy to have [15 second pre-roll] video ads if it meant they could watch free video" on their phones. Almost nothing's shocking in the wacky world of mobile advertising-to be, but one thing we found absolutely horrifying in the discussion around the study was this: incoming-call ads.
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