barcode scanning
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Humble Barcode Scanning Could End Up Changing Your World
Social shopping mobile app ShopSavvy does a lot of things but one of the things it does particularly well is license out its barcode scanning technology through a software developers' kit. The Dallas, Texas company announced this afternoon that it hit a landmark 500 licensees. The company offers multiple forms of license, for both iOS and Android, including a free ad-supported level. That means more than 500 different apps now use its technology to scan, interpret and react to barcodes that mobile phone users hold in their hands offline.
Don't let the simple nature of a barcode fool you - this technology has big potential to be disruptive. An impressive list of announced customers of the ShopSavvy SDK include Consumer Reports, PriceGrabber, CNET and Walmart/Sam's Club. The company has worked before with Ford and Gold's Gym. Those companies are likely still experimenting; the big impact of this technology remains ahead.
Battle of the Barcode Scanners: eBay vs. Amazon
This morning, eBay announced its recently acquired mobile barcode scanning application Red Laser will now support QR Codes, also known as 2D barcodes. In addition, the updated version of the price comparison shopping app, available now in the iTunes App Store, will also incorporate eBay Marketplace and Half.com listings in its product results section.
This news comes on the heels of another big-name barcode scanning app update: Amazon Mobile. Only yesterday, Amazon announced its mobile application would now offer barcode scanning.
Is a barcode scanning battle brewing?
Mobile Barcode Scanning up 700% This Year
ShopSavvy, BarcodeHero, Stickybits, CheckPoints, Tecca, Microsoft Tag, RedLaser, SnapTell, Shopkick, the recently updated Amazon Mobile - if you're like many smartphone owners, you've used at least one (if not more) of these mobile barcode scanning applications. In fact, you're now part of a growing trend of users who do.
How to Market iPhone Apps via Barcodes
The latest news from a company called iCandy (previous coverage) is a tool that lets you easily create QR codes for iPhone applications. By simply dragging an app out of iTunes and into their iCandy widget, a QR code for that application will be automatically generated. With this code, which could be printed on anything from business cards to posters and stickers, you can market your iPhone application offline, out in the real world.
iCandy: Make QR Codes That Play Music
From the R&D Labs at Ricoh, there comes a new QR code creation tool called iCandy. With this application, you can easily create QR codes that automatically launch and begin playing your music in iTunes. If you don't already own the song, scanning the QR code will prompt you to purchase it from either iTunes, Amazon, or Rhapsody. In addition to iCandy's music-related features, the app can also create codes that take you to any web site with a URL, perfect for bands wishing to promote their MySpace page, Facebook fan page, YouTube video, or anything else on the web.
Microsoft Tag: The CueCat Returns on Your Mobile Phone
Microsoft today released Microsoft Tag, its own barcode technology for mobile phones. For this, Microsoft developed its own High Capacity Color Barcodes which can store a lot more information than the QRCode or Datamatrix barcodes we have become familiar with. Microsoft is specifically targeting mobile users with these tags and has released scanning applications for most types of mobile phones, including the iPhone (iTunes link), as well as Windows Mobile phones, Blackberries, and Symbian S60 phones.
Stores Clueless About Mobile Barcode Scanning Applications?
With the rise of app-laden smartphones like the iPhone and Google's Android OS, now on T-Mobile's G1, many penny-pinching shoppers have downloaded barcode scanning applications onto their mobile devices. These apps allow consumers to compare the prices of merchandise on a store's shelf to competing stores in the area just by taking pictures with their smartphone's camera. The prices are instantly retrieved and displayed on the mobile phone so consumers can know before they buy if they're getting a good deal.
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