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Last week we started a new series called Mainstream Web Watch, in which we'll be exploring how the Social Web is infiltrating mainstream culture. We started out with NBA.com last week, to celebrate the end of the basketball season and the crowning of a new champion (Boston Celtics). In this post we look at another mainstream basketball site, but this time a small niche site created by someone with a passion for the sport - InfiniteHoops.com.
Welcome to a new series on ReadWebWeb, which we're calling 'Mainstream Web Watch'. Over the coming weeks I will be exploring a whole range of websites for RWW - from sports sites, to grocery store sites, to government websites, to banking sites, and much more.
We're starting with a sports website that has probably peaked in popularity just this week, the NBA basketball website.
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