ReadWriteWeb

Google just announced that it will now let you decide which ads you want to see as you surf the web by allowing you to create a profile of your interests. Thanks to Google's new Ads Preferences manager, you can now add your own interests, or wait for Google to customize them automatically based on your browsing habits. Fearing a backlash from privacy advocates, Google also provides users with a number of ways to opt out from this "interest based advertising."