ReadWriteWeb

Yesterday, as Facebook rolled out their revamped homepage which delivered new features like real-time updates, filters, and an improved sharing box, another update was quietly occurring behind the scenes. While everyone was busy analyzing the front-end changes to the user interface, Facebook announced to advertisers there were some major updates coming for them as well. According to a Facebook blog post, advertisers are now able to target ads based on languages spoken and the location of users.

Yesterday, Google announced a new mobile location-aware application called Latitude, which lets you track your friends' whereabouts using your mobile phone. The move will have major ramifications to the current mobile social networking market which was just beginning to get off the ground. The question we must ask now is this: did Google just validate mobile social networking ...or did they just kill all the competition?