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As the sun set behind Manhattan's skyline, the Internet Oldtimers worked their way through a healthy number of vodka tonics on the roof of the Roosevelt Hotel. These guys had nothing to prove: They'd earned their stripes over ten to fifteen years each of online money-making.

Here, we caught up with John C. Havens of BlogTalkRadio, and he shared insights from his recently released book, Tactical Transparency. Sometimes, a filter on honest sharing in social media can benefit everyone involved, particularly where brands are concerned.