ReadWriteWeb

Ayelet Noff, a.k.a. Blonde 2.0, has been a well-regarded, world-traveling social media strategist for more than ten years and is part of Chris Heuer's AdHocnium unagency, as well. While attending Social Media Camp 2009 in New York City, she took some time to talk with us about the mistakes and misunderstandings she's seen countless brands encounter when working with social media.

"Companies in general don't value social media marketing as much as they should," said Noff. "They're afraid of it; they don't understand it; and therefore, they just don't do it. Yet it's the most cost-efficient way of marketing there is."