ReadWriteWeb

Some of us know what hitting the front page of Digg can do: send 20,000 - 200,000+ clicks through to a site. Some of us have even felt the blessing (or curse, depending on how you look at it) of the Digg Effect. But how much do you know about integrating social media, specifically Digg, into your site, and what the benefits of doing so can bring to publishers?

Bob Buch, VP of business development for Digg spoke at the Web 2.0 Expo in San Francisco today and explained that if you want successful social media integration, you need to think chocolate chip cookies. "Much like social media, choc chip cookies are made up of five key ingredients," he explained, "and if you want to succeed, you need to know what those ingredients are."