books
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Love it or Hate It: Penguin's Putting Books on Twitter and Google Maps
British book publishing giant Penguin is carrying out an experiment that takes six books from six different authors and distributes them through new media channels over six weeks. Called We Tell Stories, some people say the campaign is pure evil and others are hailing it as a sign of the future.
Two of the first weeks include serializing a story called Slice through two LiveJournal blogs and two Twitter accounts, and placing a second story called The 21 Steps on a navigable Google Map. Three stories remain and the distribution formats to be used are unannounced. (Actually, we hear now that the next step will be live performance - we'll see what that looks like!)
Comment of the Day: Reading (and Writing) Online
Sarah Perez wrote today: "When Amazon introduced their e-book reader, the Kindle, Steve Jobs made a strong proclamation regarding the book industry that received a lot of attention: "It doesn't matter how good or bad the product is, the fact is that people don't read anymore [...]" As it turns out, he was only half-right. People read, even those in the younger generation, they just prefer to do it online." Backing that sentiment up was a comment by Sean Mulholland, who said that he's a good example of a digital native: "I hardly ever read books. Probably only about one or two a year, and even then they're typically non-fiction as opposed to 'literature'."
Steve Jobs Was Only Half-Right: People Do Read - Even Kids - They Just Do It Online
When Amazon introduced their e-book reader, the Kindle, Steve Jobs made a strong proclamation regarding the book industry that received a lot of attention: "It doesn't matter how good or bad the product is, the fact is that people don't read anymore... The whole conception is flawed at the top because people don't read anymore." As it turns out, he was only half-right. People read, even those in the younger generation, they just prefer to do it online.
HP BookPrep Creates Long Tail for Out-of-Print Books
A new service from HP's IdeaLab is HP BookPrep, a print-on-demand service. With BookPrep, consumers can order any book, whether current or out-of-print, and have it prepared for them as a print-ready PDF eMaster file. What's more, the HP technologies used in the imaging process can restore older, damaged copies of books back to their original form.
