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Generations X and Y Lead the Way in Today's Digital World

By Sarah Perez / September 22, 2010 10:17 AM / View Comments

Forrester Research just released its annual survey of American technology adoption, this time focusing on the generational divide. The findings, which arose from a survey of over 37,000 participants, reveal that when it comes to the adoption of digital tools and technology, the generation gap still exists, with Generation Xers and Yers far ahead of both Boomers and Seniors.

The report delves into everything from mobile use to media consumption and PCs to social networking. The takeaway, says Forrester, is that Gen Y "lives and breathes" a digital social life, Gen Xers are masters of the functional benefits of technology, but those older are much more reserved in nearly all areas.

Boomers Slowly Joining the Mobile Web

By Sarah Perez / March 4, 2010 7:18 AM / View Comments

New statistics about baby boomers' usage of the mobile web are here, and the news, sadly, is not surprising. This generation of users (ages 45 and older) has been slow to adopt mobile Internet technology. However, that's not to say they aren't getting on board with the mobile web revolution - they're just taking a little more time to get here than the other demographic groups surveyed.

Today, only 55% of boomers consider their mobile phone a necessity, a number which likely shocks younger generations whose attachment to their handheld device is so strong, they claim to "feel naked without it."

Social Networks: Boomers Feel Left Out

By Frederic Lardinois / August 27, 2009 9:17 AM / View Comments

burst_media_logo_aug09.pngEven though baby boomers make up more than one quarter of all US Internet users, and even though the majority of this group spends over five hour per week online, a new survey by Burst Media found that only 14% of boomers feel that the content on the Internet is focused on people their age. An even smaller number of boomers (9.9%) thinks that Internet advertising is focused on their demographic. With regards to social networks, most boomers also think that these sites are not focused on people their age.

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