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A few weeks ago, I spoke to someone who had finally reached the end of her rope with an obdurate boss. Having suggested a series of social media initiatives, only to see them wither on the vine as he refused to either push them forward or cancel them, she was ready to move on - not just to another job, but a whole different organization. (Possibly the mob. She has recently dreamed up some innovations on the homicide front that she's eager to try.)
A few months from now, Yahoo's search engine will be "powered by Bing." After months of back and forth between Microsoft and Yahoo, the two companies finally announced a deal today that will bring Microsoft's search engine to Yahoo's properties, while Yahoo will become the sales force for both companies' premium search advertisers. Barring any roadblocks from industry and government regulators, this deal will grant Microsoft an exclusive license to Yahoo's core search technologies for 10 years. Yahoo expects that this deal will increase the company's cash flow by about $275 million.
Yahoo is bringing together two of its most interesting projects today, Yahoo BOSS (Build Your Own Search Service) and SearchMonkey, its semantic indexing and search result enhancement service. There were a number of different parts of the announcement - but the core of the story is simple.
Developers will now be able to build their own search engines using the Yahoo! index and search processing infrastructure via BOSS and include the semantic markup added to pages in both results parsing and the display of those results. There's considerable potential here for some really dazzling results.
Oh no! Your mom just joined Facebook and what's even worse, she wants to be your friend. More and more people are finding themselves in this situation today and unsure of what to do. Friending mom and dad, the boss, or other work colleagues opens up the details of your private life for the whole world to see - and you might not be entirely comfortable with that. What's to be done?
While separate search boxes have long been a standard feature of every major browser (except for Chrome), their functionality and intelligence has not gone much beyond autocompleting searches. Yahoo is trying to change this with its Inqisitor plugin for Safari, Firefox, and Internet Explorer. This plugin not only autocompletes your searches, but can also directly display the results of your search as you type, which can potentially safe you quite a few clicks.
In the past, we have written extensively about the potential of BOSS, Yahoo's open search web services platform. BOSS is an open API that lets developers access and manipulate Yahoo's search results. A wide range of companies, including Hakia and Me.dium, are currently using it to power their own search engines. One of the more interesting applications of BOSS we have come across lately is PopGist. PopGist blends search results with Techmeme-like discussion sections that list related stories from other sites.
Cuil did it by the start-up text book - stealth mode to big launch and then massive PR. That gets the early adopters buzzing and then its off to the races. That works beautifully when the start-up is actually creating a new market. Twitter is a brilliant example (leaving out tech issues and monetization, Twitter has to be one of the best examples of rapid market adoption). However this does not work well when it is a mature market. It is hard to see why so experienced a team at Cuil would have made such a fundamental strategic error.
Unfortunately for Cuil, this could be a great opportunity for Yahoo BOSS (Build Your Own Search Service) to shine.
Yahoo! is taking a bold step tonight: opening up its index and search engine to any outside developers who want to incorporate Yahoo! Search's content and functionality into search engines on their own sites. The company that sees just over 20% of the searches performed each day believes that the new program, called BOSS (Build Your Own Search Service), could create a cadre of small search engines that in aggregate will outstrip their own market share and leave Google with less than 50% of the search market.
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