business networking
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Is Facebook for Business Really Coming?
Last November, we asked you if in 6 months time Facebook would have more business contacts than LinkedIn. Over 2/3rds of you thought that LinkedIn would still be the dominant business networking tool. It hasn't quite been six months, but a lot has changed since then, and Facebook looks poised to make a serious run at the business networking crowd.
Goodbye, Enterprise - Hello, Socialprise
Here's another word to add to your lexicon: "Socialprise." It's meaning is somewhat obvious: social tools + enterprise = "socialprise." It's a new term, but one we hope sticks around, since it's currently representative of one of the biggest shifts in business today. We covered some socialprise tools before, in discussing Worklight, Google Sites, and HiveLive, but here's a new avenue for social tools in the workplace: Social CRM. A company called InsideView is bringing the social web to CRM, and they're not the only one to do so.
Online Business Networking: 2 Horse Globalization Race
Increasingly people accept that Facebook serves a different function than LinkedIn. In simple terms: deals on LinkedIn, dates on Facebook. This simple reality was obscured for a while, because the Silicon Valley crowd use Facebook (as it is the new, new thing) and so they extrapolated incorrectly that the rest of the world will work that way too. It looked like a contest between the Facebook hipsters and LinkedIn suits. But the real race for business networking has two horses. LinkedIn is clearly one. The other is not Facebook, but Xing.
HiveLive Partners With Marketer, Responsys: It's More Enterprise 2.0
HiveLive, a B2B social software platform provider, brings the social web to businesses by providing them with customizable tools like user profiles, blogs, discussion forums, wikis, and RSS which they can skin, edit, and secure easily, and without any coding. The platform is based on a building block called a "Hive," whcihc can be configured to support a range of community activities, like concept brainstorms, product feedback, design reviews, voting centers, and much more.
Recently, HiveLive announced a new partnership with Responsys, a marketing firm whose client list includes some big-name brands like Apple and Salesforce.com. Enterprise 2.0 is sure to follow.
Social Tools Go to Work...Facebook, MySpace, Netvibes, iGoogle, and More in the Enterprise
A company called WorkLight, Inc. is hoping to bridge the gap between the ease-of-use of the social applications consumers use at home and the complexity of the enterprise applications that are used in business. To do so, WorkLight isn't just taking enterprise applications and adding web 2.0-like features, they are actually taking the social applications and tools that already exist and are adapting them for business use. Currently, the company works with fourteen of the most common social networks and social tools, including MySpace, Facebook, Netvibes, iGoogle, RSS, del.icio.us, and more to create enterprise-grade applications. The software, which was previously Linux-only, has now been made available for Windows servers, too.
Beyond Vertical Search to Business Networks
Vertical Search is one of those confusing terms that means many different things, depending on where you are coming from. To most RWW readers, Vertical Search tends to mean “the search space that Google has not yet grabbed and that does not require a major technology breakthrough such as natural language search”. That’s a good enough definition from a start-up perspective. For traditional media, Vertical Search is also about creating a space that Google cannot simply steamroll over. Traditional media may call it Rich Data or Information Services or Data Products, but the end goal is the same.
Facebook Launches Friend Lists - Still Not Ready for Business
Facebook finally rolled out their long awaited friend lists feature today. The feature allows users to create groups of friends and has been seen as a necessary step for Facebook to be able to compete with professional networks like LinkedIn, but Facebook's implementation seems incomplete.
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