ReadWriteWeb

Google Buzz could quickly become the most popular location-based service on the Internet. Not only does Buzz integrate itself into Gmail, which will give it a large mainstream user base, but Buzz also puts geolocation front and center on its mobile sites. In addition, the new Buzz layer in the Google Maps mobile interface makes it incredibly easy to find geotagged Buzz messages around you.

Google just launched Google Buzz, the company's new social networking service which will be tightly integrated with Gmail. There can be little doubt that Google Buzz looks a lot like FriendFeed, the social aggregation service that was acquired by Facebook in August 2009. Today, FriendFeed's developers are Facebook employees and aren't likely to continue to improve the service in any meaningful way, while the active user community on FriendFeed continues to shrink rapidly. Given the similarities between the two services, we can't help but wonder if Google Buzz will be able to succeed where FriendFeed couldn't.

Google rolled out a social stream service today called Buzz. It looks on the surface like Facebook, FriendFeed and other stream reading and writing services. It will compete with Facebook and Twitter. Under the covers, though, this major product was built by a team of people taking a radical new approach to online publishing: Buzz is all about open, standardized user data.

Google Buzz data can be syndicated out to other services using the standard data formats called Atom, Activity Streams, MediaRSS and PubSubHubbub. That couldn't be more different from Facebook. Google has taken open data standards to battle against a marketplace of competitors that are closed and proprietary to varying degrees. This is a very big deal.

This morning, Google is announcing some exciting new features for two of its most popular applications.

Team Red, as we affectionately call ourselves, is present at the Googleplex in Mountain View, and we'll be live blogging the event, giving you, dear reader, a fascinating play-by-play. Stay tuned for updates!

Additional on-the-fly research and images from RWW journalist Frederic Lardinois.

Like every other innovative industry before it, Web 2.0, too, has developed its own language. Our friends over at the Royal Pingdom blog took a close look at the buzzwords around Web 2.0 today and found some interesting trends. Using Google Trends as the basis for their research, Pingdom, for example, concludes that searches for term 'Web 2.0' peaked in 2007 and have been decreasing every since. Some of the main terms of the Web 2.0 world like 'RSS,' or 'cloud computing' have also been on a steady downward trajectory, while 'blogging' is still holding steady.