ReadWriteWeb

For promotional and media relations pros who need a savvy, elegant entrance to social media, navigating through the scenes of movers and shakers - with all the negotiation and careful observation of mores that implies - can be a daunting task.

Many applications exist for monitoring social media buzz, but what about tools for the first step of online promotion: Creating the buzz in the first place? BuzzStream attempts to address the issue by allowing users to bookmark and track potential media and backlink contacts. It's an unusual solution, and one that we find intriguing. Read on for more info and beta invites.