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The Center for American Progress, a liberal policy and advocacy group, just released an interesting memo (PDF) about the White House's use of Web 2.0. There can be little doubt that the Obama campaign skillfully used the Internet to raise funds and create and manage a grassroots organization that, in the end, carried them to the White House. Now, however, a lot of us have grown a bit restless, looking at how slowly the White House is adopting Web 2.0 tools like social networks and blogs, especially when compared to the Obama campaign. This memo, however, puts things into perspective. While the campaign team dedicated over 170 staffers to new media, the White House New Media team has fewer than 10 full-time employees.
In Tampa, Florida, one of the cities that comprises the megalopolis known as the Tampa Bay area, home to Busch Gardens, the Tampa Bay Buccaneers, and only minutes from beautiful beaches on the Gulf Coast of Florida (oh, and this author's stomping grounds, too), a local politician is giving credit to Facebook for his recent win in the primaries for the local County Commission.
On Facebook, the crowd is still very young, with an average age of 22.96 as of this February. Typically, the youth vote, although coveted, could not be counted on thanks to low turnout of young voters at the polls. However, this small time local election may prove to be one of the first examples of the huge impact Gen Y can have on the political process.
Are we witnessing the emergence of the Long Tail of politics over the course of this presidential election cycle in the United States? Central Desktop CEO Isaac Garcia thinks so, and applies Chris Anderson's famous Long Tail theory to the campaign of US presidential hopeful Barack Obama in a rather compelling blog post last week. In the post, which was syndicated on the TechPresident blog, Garcia argues that Barack Obama, and to a lesser extent Ron Paul, have built campaigns on the back of the Long Tail of political interest in the US.
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