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Popular group-buying daily deal site Groupon has gone back to its roots with the launch of an initiative called "G-Team," which harnesses the collective consumer power that has made Groupon such a success, in order to connect users to local fundraisers, campaigns and other charitable causes. The causes will be tied to the deals posted to Groupon so as to attract like-minded shoppers with community organizations whose campaigns they may be interested in.
For example, a deal on canoe rentals might be tied to a campaign to clean up a river, a deal on bike tuneups might be linked to a campaign to donate bicycles to disadvantaged youth and so on.
The wildly popular nonprofit fundraising application Causes reportedly emailed users of its MySpace app on Tuesday to tell them that all Causes will be removed from MySpace on Friday morning, in three days. Causes was co-founded by Sean Parker, co-founder of Napster, the Comcast-acquired Plaxo and Founding President of Facebook.
MySpace users of Causes were encouraged to post links on their MySpace profiles asking cause supporters to join the cause on Facebook instead. In abandoning MySpace, is Causes abandoning nonprofit groups organizing online with poorer users and people of color? Or are neither MySpace or Causes any big loss for social change organizations?
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