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The Center for American Progress, a liberal policy and advocacy group, just released an interesting memo (PDF) about the White House's use of Web 2.0. There can be little doubt that the Obama campaign skillfully used the Internet to raise funds and create and manage a grassroots organization that, in the end, carried them to the White House. Now, however, a lot of us have grown a bit restless, looking at how slowly the White House is adopting Web 2.0 tools like social networks and blogs, especially when compared to the Obama campaign. This memo, however, puts things into perspective. While the campaign team dedicated over 170 staffers to new media, the White House New Media team has fewer than 10 full-time employees.

In his book The Innovator's Dilemma, Professor Clayton Christensen of Harvard Business School describes the theory of how large outstanding firms can fail "by doing everything right." The innovator's dilemma, according to Christensen, affects companies whose success and capabilities can actually become obstacles in the face of changing markets and technologies. There is no more important an issue on the agenda of top management than driving innovation. In this post, we'll review the evolution of "innovation management" and how social media has a significant role to play. This is one area where social media can "move the needle" for large enterprises and help them change the very nature of the firm.