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With the week coming to a close and the weekend just a few hours away, we thought we would take the opportunity to recommend a few books for the entrepreneur looking to do some weekend reading. Whether you've got a lot of time to sit and read, or just a little time in the car to listen to an audiobook, find some time to knock these off your reading list.
While startup companies are often asked about their monetization and member strategies, it's rare that they're asked how they plan on changing the world. At today's Supernova Conference in San Francisco, speakers attacked the subject of social chance and how it applies to business models, technological expertise and mass distribution.
Chris Anderson's new book, Free: The Future of a Radical Price (available for free in text form and as an audio book), is stirring controversy and a spicy conversation around the blogosphere. The current wave of discussion started with a critical review by Malcolm Gladwell in the New Yorker. In his review, Gladwell defends journalism and goes negative on "Free." Seth Godin, who till then had stayed out of the debate, penned an instantly classic Godin post titled "Malcolm is wrong."
Mike Masnick followed on TechDirt with an insightful post in which he attributes some of Gladwell's confusion to the way that Anderson wrote the book. Masnick says that the book does not provide enough details on the mechanics and applications of Free. (I haven't read the book, so I can't comment on that.) Fred Wilson joined the conversation with a sharply delivered post on Freemium and Freeconomics. He gives examples of the kinds of Free that actually work.
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