ReadWriteWeb

If cookies were the multi-billion dollar magic for much of the web's first iteration, tiny technologies to power conversation could play a similar role in the future of business online. More fun than that, though, is the innovation we hope to see in the technology of conversation.

Comment and review plug-in suite JS-Kit announced today a new round of funding and the hire as an adviser of one of the web's most forward looking innovators, Data Portability Working Group co-founder Chris Saad. Though JS-Kit has a funny name, the company has a big installed base. In addition to being very easy to install, it recently partnered with red-hot content sharing service ShareThis and acquired the early market leader in plug-and-play commenting, Haloscan. What does the future look like for JS-Kit and how might that relate to the web at large? We asked Chris Saad for his thoughts this morning.