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In the emerging Internet of Things, everyday objects are becoming networked. Recently we looked at smart clothing, today we explore the world of smart cars. From Formula One to cheap family cars, all kinds of vehicles are utilizing sensors and advanced technology nowadays. While some of the features we discuss below aren't connected to the Internet, yet, all of them are using sensors. And so we can easily imagine the day when most cars are connected to the network.

We begin our post looking at the state of the art in car sensor technology: Formula One manufacturer McLaren's 300 live, simultaneous data streams. We end with a look at family car Alhambra's more humble sensor technology. In between we have the latest from Chrysler, General Motors and Ford.

Even with the home mortgage meltdown in the US theatening to pull the econonmy into a recession, analysts feel confident that the online ad market will remain healthy. "We believe the secular growth of the Internet will enable Internet fundamentals to outperform," wrote Piper Jaffray senior research analysts Aaron Kessler and Gene Munster in a report last Monday. "Whereas Internet advertising budgets were the first to be cut during the market crash in 2000, we believe the proven high ROI of online advertising today will make online advertising resilient even with a recession in the United States."

But whether the Internet remains recession-proof or not, the mortgage crisis will affect the world of web advertising in very real ways.