ReadWriteWeb

Back in the days when you used to have to walk into a video store to rent a VHS tape, I would go through the same thing every week. After spending what seemed like hours wandering, I would set my tape down on the counter. This was the clerk's cue to sigh heavily and shake his head. Then he'd quietly pick up my tape, walk away, and return with three or four completely different films. Over and over, this happened, introducing me to an eclectic mix of cinema which, without those helpful clerks, would have remained hidden.

When movies came to the online world, I always had hopes of rekindling that magic virtually, but more often than not, I wound up checking out the wrong video. Now, a new service proposes to change that, by bringing the video clerks back into the mix. Meet Clerk Dogs.