ReadWriteWeb

With Early Bird, Twitter jumped on the private sale bandwagon earlier this year, but today the company announced that it is closing down this marketing vehicle for now. According to Twitter COO Dick Costolo, the company had "tremendous early success with it, but it needs to be reworked or rethought." The @earlybird account promoted exclusive offers to Twitter users from brands like JetBlue and Disney.

Here at ReadWriteWeb, we've discussed the use of third party APIs when building an integrated online product, highlighting the disadvantages such a decision could entail. One topic on the flip side of that is the question of whether providing an open public API versus a closed private one is in your product's best interest. Massively viral services like Twitter have rapidly expanded their capabilities and brand awareness by releasing an open API for third party developers to build on, but for companies in fledgeling industries, like mobile augmented reality, the API decision isn't as clear.

In recent days, an application designed for Google's mobile operating system "Android" was accused of wiping data from user's phones. It's not known whether or not the rumors are true, but once again questions are being raised about the safety and security of Google's open platform versus more controlled and regulated platforms like that of Apple's iPhone. For supporters of the iPhone, a story about a rogue Android application proves their point that Apple's oversight and review process is necessary for keeping consumers safe.