ReadWriteWeb

Coca-Cola quietly launched one of their first social media applications last weekend, a bookmarking widget for Facebook called CokeTag. (Coke Singapore also has a Facebook application out, promoting a tie-in with UEFA EURO 2008.) CokeTag is not only a smart play from the company, but also a fairly useful app as far as profile widgets go. The app allows users to create customizable Flash bookmark widgets linking to link collections on any topic they're passionate about.