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Lady Gaga, along with her record company, is evolving the album in the form of software as a service. Considering the content of her hit new video, Telephone, it is fitting that she would use software to tackle the hard problem of getting paid by amazing fans.

On her path to global dominance, the site, LadyGaga.com has innovated the next generation of brand management for artists. To do this, she creates a join between Google's YouTube, Apple's iTunes, Twitter, and Facebook. Way beyond having a an Twitter account, LadyGaga is hosting an interface party, and you're invited. She's a performer who is inventing ways to create the value of using multiple platforms to juice the network effects.

Today, at the Internet Retailer Conference and Exhibition in Chicago, Nic Covey, Director of Insights for Nielsen Mobile, spoke on the subject of m-commerce (commerce that takes place via the mobile device). In his presentation, he covered what retailers must do to make their sites ready for the mobile web as well as discussing some stats on who uses the mobile web, what prompts them to shop online, and what concerns they have today about the mobile shopping experience. Additionally, Covey reported that, based research done by Nielsen Mobile, nearly half (49%) of mobile data users have said they expect to participate in mobile commerce in the future. It looks like this is one trend about to take off.