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Almost three years ago, Lee and Sachi LeFever created their first video to explain RSS.

They called the video RSS in Plain English. They used paper cut outs to explain the XML format. It became an instant hit. Tens of thousands of people watched it. Today their company, Common Craft, make all sorts of custom videos. They've built a business around explaining concepts.

Their latest video explains cloud computing.

Five years ago Lee LeFever was an online community manager for a B2B healthcare company called Solucient. Today, his voice has been heard by millions of people around the world, making strange new applications feel easy to use and offering some of the clearest explanations of how the Internet is changing.

LeFever is the founder of Common Craft and his story is an inspiring one.

Five years ago Lee LeFever was an online community manager for a B2B healthcare company called Solucient. Today, his voice has been heard by millions of people around the world, making strange new applications feel easy to use and offering some of the clearest explanations of how the internet is changing.

LeFever is the founder of Common Craft and his story is an inspiring one. He's gone from social media consulting to co-producing the wildly popular "...In Plain English" video series. Common Craft's videos have been translated into scores of other languages and landed the company big jobs making custom videos for companies like Google, LinkedIn and MeetUp. Now Lee and his wife Sachi LeFever are making another major work transition. They've stopped producing custom videos for clients and have found an interesting new business model.