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Common Craft, probably the best-known creators of cartoons to explain the Internet ("In Plain English"), have adopted a number of different business models over the years - including producing demonstration videos for some of the biggest companies on the Web (like Google, LinkedIn, MeetUp).

Three years ago, we wrote here about how the two person team quit doing client work and moved into a model based entirely on licensing rights to the educational videos they produced. Their videos were available for free online, but corporate customers happily pay to have the rights to show the content to their employees. This week, Common Craft changed models again. From an iTunes model to a Rhapsody model, co-founder Lee LeFever says. Customers will now buy subscriptions and have access to all the videos Common Craft produces. It's an interesting twist in a story that any independent content producer online could find inspiring.

One of my favorite blogs to peruse now and then for amazing advice on web design is Webdesigner Depot which produces excellent in depth guides for various design related issues. Monday they produced an excellent in depth post that provides a step-by-step breakdown of best practices for creating a screen-cast for a Web page, a feature many startups like to include on their homepage to familiarize new visitors with their product.

Almost three years ago, Lee and Sachi LeFever created their first video to explain RSS.

They called the video RSS in Plain English. They used paper cut outs to explain the XML format. It became an instant hit. Tens of thousands of people watched it. Today their company, Common Craft, make all sorts of custom videos. They've built a business around explaining concepts.

Their latest video explains cloud computing.

Five years ago Lee LeFever was an online community manager for a B2B healthcare company called Solucient. Today, his voice has been heard by millions of people around the world, making strange new applications feel easy to use and offering some of the clearest explanations of how the Internet is changing.

LeFever is the founder of Common Craft and his story is an inspiring one.