We had always heard, anecdotally, that the only reason teens today would even bother signing up for an email account was so they could register with social networking sites like MySpace and Facebook. However, 36% of those surveyed said they use email alerts to stay on top of what's happening on the social networks. In other words, they don't just create emails to sign up - the emails actually become a part of how they interact with the networks they join.

When it came time to pick their email provider, Gmail was the clear favorite. Nearly one-third (32%) of college students choose Gmail, while 19% use Yahoo, 18% use MSN/Hotmail and about 17% use their school email.

How Often They Check the Inbox

Students also regularly check their email inboxes. More than two-thirds of students say they check email at least once per day, and 55% of those check more than 3 times per day. This is especially interesting when you compare this data to that that came out of the Pew Internet Project (PDF) only a few months ago. In that study, Pew found that half of corporate employees checked their email constantly, while only 32% of those who work in small businesses did.

Comparing those numbers with the data on the students seems to imply that the only people who become email-obsessed are those for whom email is the major, and sometimes only, form of communication. That's definitely the case in big corporations where the people you need to speak to are buildings, cities, states, or even half a world away. For everyone else, there are other alternatives. In small businesses, for example, there are probably more chances to have face-to-face time. For the students there are social networks and, of course, text messaging.

Mobile Communications

Only 12% of students currently check email on their mobile, but eROI predicts that number will increase quickly, especially given the recent explosion of smartphones on the market. In the meantime, though, it's text messaging that remains supreme with 37% selecting that as their preferred method of communication. Email is second at 26% followed by social networking IM (15%) , IM (11%), and social networking email (11%). We're also surprised to see social networking networking email rated last - we always imagined students using social networks more for communication purposes. Then again, it appears that the survey neglected to ask about Wall posts and profile comments - those are also important ways to communicate. We wonder where they would have fit in.

In the end, the survey finds that students do use email - perhaps even more than we realized - but if you really want to reach them, you should do it via text or IM. For marketers, this means that the easy method of sending out newsletters and coupons to mass email lists may become a thing of the past - only 16% of students read marketing email. Companies will have to come up with new ways to to advertise to this demographic. May we suggest social media? 

Last month, a post by Marissa Mayer on the Google Blog pointed out the necessity of machine translation for the future of search, saying that the idea of machine-assisted translation is "an incredibly empowering idea" that could "change the way users experience the web and communicate with each other."

That same concept of empowering communications has been incorporated into the new SDL Automated Translations tool, too. The difference with SDL's tool is that instead of just focusing on translations for the web, it also translates documents, emails, chats, company intranet sites, and even internal business applications. Thanks to the tool's open nature, it can be incorporated into anything from customer-facing content on the web to an internal wiki or blog.

The quality of translations can be adjusted to fit your needs, too. For example, you may want your homepage to offer perfect translations of your text, but would rather have on-the-fly, instant translations for use in IM and email. For those quick translations, the tool simply gives users an approximate understanding of sentences and phrases by using something the company calls 'gist' translations.

Why This Is Big

According to Gilbane Group analyst Leonor Ciarlone, technology advancements and pure computing power have made machine translation not only viable, but also potentially game-changing. A global economy, the volume and velocity of content required to run a global business, and customer expectations is steadily shifting enterprise postures from "not an option" to "help me understand where MT fits."

In their group's Multilingual Communications as a Business Imperative report, they discovered that participants in the study, content management practitioners in multinational organizations, identified machine translation as one of the top three most valuable technologies for the future. Also of note is global communications company Language Weaver's prediction of a potential $67.5 billion market for digital translation, fueled by machine translation. That predication takes into account how new technologies now provide translation at dramatically lowered costs than before. This opens up new, untapped markets, asserts Language Weaver CEO Mark Tapling.

Markets and making money are obviously the focus for the companies involved in these ventures, but we're excited to see machine translation going beyond Google Translate and opening up the business world, too.