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Facebook made significant changes to how it delivers your friends' news and updates today by releasing a ticker feature and a news feed format that arranges missed updates in a newspaper-style format.
The move is an improvement in relevancy of information feeds in social profiles and it demonstrates an intelligent system for delivering information and encouraging interaction on the world's largest social network.
These days, everyone is talking about social media and discussing what services and tools to use, how to use them, why you should use them, etc. In fact, if you listened to all the advice out there, you would probably think that no matter who you are, whether an individual wanting to build a personal brand, or a large multinational corporation intent on communicating with customers, you should be using social media. But is social media for everyone? Are there times when you shouldn't be using it at all?
These days, everyone is talking about social media and discussing what services and tools to use, how to use them, why you should use them, etc. In fact, if you listened to all the advice out there, you would probably think that no matter who you are, whether an individual wanting to build a personal brand, or a large multinational corporation intent on communicating with customers, you should be using social media. But is social media for everyone? Are there times when you shouldn't be using it at all?
As we reported last week, Facebook's users clearly disliked the latest updates to their homepages, and now, Facebook is giving in to pressure from its most vocal users. According to Facebook, its users were especially unhappy with the lack of filtering mechanisms for the news stream on their homepages, and yesterday, Facebook's Chris Cox announced that the company plans to tweak the current design in order to give users greater control over what updates appear in the news stream.
FriendlyFavor, which was released today, does one thing, and it does it well: manage favors. The service lets you request favors from your friends, and offer favors to your friends. With FriendlyFavor, you can ask your friends for help with your move, or easily offer tickets to a basketball game to all your friends. FriendlyFavor then provides you with a dashboard that lets you manage the responses from your friends, which is a lot easier than trying to keep track of individual emails.
Forrester released a report today about the 'community platforms' market. They evaluated nine vendors, concluding that Jive Software and Telligent Systems "lead the pack because of their strong administrative and platform features." KickApps and Pluck were also commended, for enabling large Web sites to scale quickly with social features. Awareness, Lithium Technologies, and Mzinga were other products that Forrester liked, for enabling companies to build branded communities. We summarize the report below and highlight our own past coverage of Jive Software and Telligent.
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