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Microsoft's Brand Confusion Runs Deep

By Josh Catone / May 7, 2008 2:03 PM

The LiveSide blog today took a look at all the different bits of Microsoft's Live.com search universe and found that while the new look may live up to the stated design principle of "Simple and powerful. Human. Fast." it doesn't provide a common, unified experience. LiveSide found four different search boxes, two different Live.com "orb" logos (in four different sizes), and six different header backgrounds. While the slight differences in design may not be a very substantial issue, it is indicative of the confusion Microsoft has created around their Live brand.

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