ReadWriteWeb

Once considered the leading search engine for blog-related queries, Technorati has fallen by the wayside in recent years. With no known strategy around new forms of media, the company quickly began to lose ground as Twitter and other conversational tools grew in popularity. In early July when the company launched Twittorati, it already seemed too late. However, in a surprising move, Technorati is switching gears again with an invitation for writers to join the Technorati blogging network.