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Hinds Hall, Syracuse University campus, 1:06 am ET November 11. Team Winston wants to knock this challenge out of the park. MLB.com is expecting these boys to produce a four-minute presentation to a team of VCs (portrayed by MLB.com execs) in about ten hours' time. They'd started from zero an hour earlier, and they hit upon an idea they feel is nuclear. And they're acting like it.

"We want to make a game out of the game," says Ross. Baseball happens maybe a few days per week, but if they could create a kind of "inside sport" whose commodity is a kind of baseball-savvy token (maybe redeemable for swag, maybe not - that idea's still up in the air at this point), they could change MLB.com from "entertaining" to addictive.

A maker of iPhone games targeted to kids has settled a case brought against it just last Friday by the U.S. Federal Trade Commission. The case concerned use of child players' personal information without parental consent.

Broken Thumbs Apps is the maker of Emily's Girl World, and a series of spinoff games, primarily for the iOS platform, that center around the fun and fashionable world of young ladies. Kids can dress up virtual models in their choice of clothes and make-up. It sounds innocuous enough, but apparently those choices were being kept on file, and perhaps analyzed.

The Walt Disney Company has agreed to pay a $3 million settlement stemming from charges that online virtual worlds once operated by Playdom, now a Disney subsidiary, violated the Federal Trade Commission rules designed to protect the online privacy of children under age 13.

According to the FTC, several Playdom sites that were aimed at young audiences illegally collected and then disclosed personal data in violation of the Children's Online Privacy Protection Act (COPPA). These sites included Pony Stars, 2 Moons, 9 Dragons, Age of Lore, and My DIva Doll. The FTC complaint says that some 821,000 children registered with Pony Stars between 2006 and 2009 and another 403,000 signed up for Playdom's other online virtual worlds. These sites collected children's names, ages, and email addresses and allowed them to post that personal information publicly online -- including their real names and locations. The FTC charged that the company failed to get parents' consent before collecting or disclosing this information.

It's no secret that YouTube's age demographics skew young, but young still means 18-34, and much of the content on the site would be inappropriate for children under the age of 13 -- the COPPA cut off age that YouTube adheres to as the minimum allowed for anyone to sign up on the site. Totlol is a new video site that launched in beta this week aimed at children aged 6 months to 6 years. The site is community moderated to ensure that video content is always appropriate for small children.