The addition of Google Books as a partner is a significant one as the search giant's involvement promises to increase the public's ability to find works to share and remix. For now, CC licensed books are distinguishable by a Creative Commons logo to the left of the preview pane. In the future, licensing is likely to become an advanced search feature within the site. When that happens, remixing material will be so much easier to find.

For example, Google already prints full versions of out-of-copyright books for its Library Project. Once these books are tagged with the public domain license, thousands of out-of-copyright and sometimes out-of-print books will become easily searchable. We may see a renewed interest in our favorite classics, or see them altered in new and unusual ways. By showcasing CC licensed material, Google Books may prompt other companies like Flickr to further prioritize commons-friendly search.

If you'd like to place your Google Book under a CC license, you can do so in your account settings. To sign up to add a CC licensed work, visit the Google Books partner page

OpenID is a decentralized digital identity that allows for easy access to a number of networks. Members benefit from one singular identity and networks benefit from a lowered barrier to membership. In this way, more information is shared across a variety os social landscapes and therefore, as with Creative Commons, there are more opportunities for engagement and education.

Says open source advocate Chris Messina in a recent blog post on CC OpenID:

"Creative Commons is redistributing the brand equity and social capital their members have accrued over the last several years by letting people show and verify their affiliation to the organization.

With this simple example, we can start to see the symbiosis of making an intentional choice about identity: Creative Commons finds a new revenue opportunity and members of the community have a way to express their affiliation and promote the brand."

As an additional plus, Tracer adds, "Our data shows that those pages that users engage with most are not necessarily those with the most page views." With Tracer, publishers can find out their most sought after information and increase the relevancy of their resources to readers. Creative Commons is already using Tracer to see what readers are highlighting, copying and redistributing.

As well, Creative Commons' Fred Benenson encourages members to consider using the tool. He says, "As a creator and contributor to the commons, you have the right to attribution (all six of our licenses require it), so why not make it easy for your audience to automatically provide it?"

To test Tracer, members can register at Tynt.

Read more:
http://creativecommons.org/weblog/entry/16060#ixzz0MCiF2lSE
Under Creative Commons License: Attribution
http://tracer.tynt.com/features-and-benefits-of-tracer#ixzz0MCg9SuUl
Under Creative Commons License: Attribution No Derivatives

PatentSim was presented as a game in which the goal is to make as much money as possible. In each environment, subjects combined objects in a "Creation Box" to simulate an invention. Whenever a subject created an invention and clicked on the "Make" button, money would appear in their virtual bank. In the pure patent and mixed patent environments, subjects could also click on a "Patent" button to increase their profit. Each patent was priced at $20 and each use of a lawyer also cost $20. At the end of the study, students had produced significantly more inventions and profit in the commons environment when they were not being penalized for patent infringement or were busy enforcing their patents.

The study suggests that innovation not only thrives in a competitive environment, but that more profit can be generated by inventors in a commons system. Because PatentSim is just a simulation, readers need to take findings with a grain of salt. While the rate of inventions would likely increase without patents, it's tough to tell if inventors would really see unlimited profit potential in an environment free of patents. After all, how many different zipper pulls does the market demand?

Nevertheless, in some cases, the demand for a product or process is all too evident. Imagine the competitive market for hearing aids and prosthetics, or the success rate of farmers who are free to use the best possible processes. And honestly, does HIV really care if it's being treated by Glaxo, Pfizer or a tested generic knockoff?

This study is important in that it might spur policy makers to question how we look at innovation. Are inventions just disparate exclusively-owned products, or should we be sharing them out of necessity to solve our bigger-picture problems?

Perhaps most successful is University of Ottawa professor, Michael Geist's, outspoken stance against the introduction of the Canadian DMCA (Digital Millennium Copyright Act). A little over a year ago, Geist launched his Fair Copyright for Canada Facebook Group in the hopes of educating the public about a bill he saw as a "sell out to American pressure". Geist believed that Bill C-60 would have effectively duplicated American copyright legislation and created an unfair imbalance between copyright holders and general consumers. Thousands of Canadians agreed and the Fair Copyright Facebook group gained widespread popularity.

On the day the DMCA was to be voted upon, the Facebook group had more than 25,000 members and Federal Industry Minister Jim Prentice dissolved the legislation in favor of further analysis. While there was no admittance from the Minister that online resistance was the reason, Industry opposition Charlie Angus exclaimed, "They tabled the bill this morning, now 3 hours later he tells me they've got cold feet? Did they just discover Facebook this morning?"

Whether Canadians like it or not, Facebook has changed the landscape of Canadian politics. Geist's Fair Copyright for Canada group currently has more than 89,000 members, and he was named the Electronic Frontier Foundation's Pioneer of 2008. Meanwhile, the Conservative government has promised to reintroduce the DMCA, but no date has been set in legislature. For more on the Geist and the Facebook group, check out the coverage on CBC's The Hour.

In this post we look at the work of four of our favorite screen casting freelancers. We think you'll enjoy their work and we hope that you can point us to some still undiscovered people making this kind of magic.

Jon Udel, who used to work at Infoworld and is now at Microsoft, is widely considered the granddaddy of the screen cast. Another strong old schooler is Don from Screencasts Online, a site that has free and subscription tutorials about how to use a Mac. Don uses ScreenFlow, a wonderful Mac app you can buy for $100. We've been using Screenflow lately to make some screencasts ourselves.

The first freelance screencaster available for hire that we discovered was Molly McDonald, whose work at DemoGirl has made her the go-to screen caster for hire for many startup companies of late.

Here's a sample of her work, a screencast demo of mixtape site 8tracks.

The Up and Comer

Colin Sproule at InternetJogging has been making a number of great screencasts lately, most of them about using the Mac single app browser Fluid. We discovered his work when he made a great video about Muxtape in Fluid.

Here's another one he made about using Fluid and Threadless together.

You Just Missed Him

Michael Pick was one of the inspirations for this post, but now that we take a look we find that he's no longer available for freelance work! Pick's been hired full time by Automattic, the makers of WordPress. While we are happy for him, we are dissapointed that we won't be able to see his work around the web about apps in general. His departure from freelancing leaves a big hole in the market.

The Champs

The reigning champs of freelance screen casting have to be Common Craft. This Seattle consultancy found a hit formula in stop-motion line drawn illustrations telling stories about web apps. Their first, RSS in Plain English, is still the best way to explain RSS that we've seen yet. The production value is downright quaint compared to the more professional work they are doing now.

Common Craft's charming storytelling skills have lead to jobs from a list of companies, including Google and Twitter.

Here's Our Best Effort So Far

We just bought ScreenFlow ourselves and it's so much fun to use! Here's one video we made for a post this week. We're just starting to learn how to do this, but ScreenFlow makes it really easy.

There's Huge Demand

Proficient screen cast producers should be cleaning up right now. There is so much untapped demand for this kind of service. Who else do you know that offers this kind of service?

Want to be that person? Check out Beth Kanter's fantastic screen cast tutorial wiki. (See this awesome screen cast of Beth's, in fact.) The future of screen casting is wide open, but we sure are glad there's some great examples already for all of us to take inspiration from.

The contest was meant to showcase extensions that made use of the new capabilities Mozilla introduced in Firefox 3 and managed to combine this with excellent usability and the use of open standards.

Pencil, one of the three Grand Prize winners, is an easy to use tool for GUI prototyping and diagramming, which makes uses of Firefox's SVG support for rendering and scripting. It's obviously not the most exciting of applications, but it works as advertised and is a great tool for anybody who needs to draw up a GUI prototype quickly.

The second Grand Prize winner, Tagmarks, adds a set of icons to your URL bar that allows you to easily add tags to your bookmarks or to quickly bookmark and tag a page at the same time. Out of all the plugins in the contest, this one is probably the most immediately useful. Adding tags to a bookmark can be useful, but few people make use of this capability. Tagmarks also allows you to safe your links to Delicious in addition to your local bookmarks.

The third Grand Prize winner is also a tagging extension: HandyTag. HandyTag suggests tags for your bookmarks based on the tags you have already used, tags given by Delicious users, and tags HandyTag's keyword extractor suggests.

Fire.fm

Fire.fm, the best new music add-on, gives you easy access to your stations on our favorite streaming music site, Last.fm. Fire.fm works exactly as advertised and provides a nice way to play music through Last.fm without having to keep a browser window open. You can also easily access your favorite stations by just typing in a few letters into the URL bar.

First, MySpace is taking the unorthodox move of giving applications some access to their PR department. MySpace announced on Monday that it is looking for a few good apps with whom to put out joint press releases. This is undoubtedly a good move for MySpace PR because it allows them to create a more continuous buzz about the platform. But like the platform itself, sharing the stage with app developers is a surprising shift from old policies for the News Corporation-owned social network.

This is, after all, the same News Corp. whose President and COO Peter Chernin said in 2006, by way of introducing plans for MySpace to compete with many of the companies that had helped it grow, "If you look at virtually any Web 2.0 application, whether its YouTube, whether it’s Flicker, whether it’s Photobucket or any of the next-generation Web applications, almost all of them are really driven off the back of MySpace."

It's the same Fox Interactive Media (the arm of News Corp. that controls MySpace) whose Chief Revenue Officer Michael Barrett said last year, "We probably should have stopped YouTube. YouTube wouldn’t exist if it wasn’t for MySpace. We’ve created companies on our back."

And it's the same MySpace that famously blocked widgets (such as YouTube and Photobucket -- the latter of whom it eventually bought) that competed with products of its own.

But a lot has changed in the past year. Not only has MySpace embraced the idea of an application ecosystem and launched a developer platform, but they also announced plans in January to create a startup incubator. Is it too little, too late, though? Will MySpace's platform be as successful as Facebook's has been?

Apps in the News Feed ... Er, Friend Subscriptions

Yesterday, MySpace also announced that it would begin pushing notifications of app installations to its Friend Subscriptions -- their equivalent of the Facebook News Feed.

Interestingly, while MySpace is just rolling out this feature, Facebook has recently begun to impose restrictions on how applications interact with the News Feed in an effort to combat information overload and growing noise. It will be interesting to see if MySpace repeats the same mistakes Facebook has made, or learns from them and implements tighter restrictions on it Friend Subscriptions from the start.