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According to a new report by Forrester Research, corporate blogs are the least trusted information source of all. Only 16% of online consumers who read corporate blogs say that they trust them. You can grab a copy of this report for free by filling in a form at Forrester. The full trust scale is below, with 'Email from people you know' the most trusted at 77%.
We have some reservations about the findings of the report - and to prove our point in this post we check out a good and bad example of corporate blogging, from Dell and the Walmart blog respectively.
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