ReadWriteWeb

Even with the home mortgage meltdown in the US theatening to pull the econonmy into a recession, analysts feel confident that the online ad market will remain healthy. "We believe the secular growth of the Internet will enable Internet fundamentals to outperform," wrote Piper Jaffray senior research analysts Aaron Kessler and Gene Munster in a report last Monday. "Whereas Internet advertising budgets were the first to be cut during the market crash in 2000, we believe the proven high ROI of online advertising today will make online advertising resilient even with a recession in the United States."

But whether the Internet remains recession-proof or not, the mortgage crisis will affect the world of web advertising in very real ways.