ReadWriteWeb

By now, South by Southwest is wrapping up and the legions of nerds and geeks that partied heartily over the last two weeks are slowly crawling back to their homes with their SXSW hangovers. Here at ReadWriteStart, we've kept on truckin' through that time, so here is this week's Weekly Wrapup. This week we discuss whether tracking pageviews is still worth it, how micropayments and subscriptions could be the future of startup business models, which mobile platform is best for small business development, and how credibility is your best friend.

More often than not, an entrepreneur with a great idea looking for funding will pitch his or her startup dozens, if not hundreds of times to potential investors. There is an endless amount of resources out there for entrepreneurs looking to learn the best practices for their pitch, including what to include in their decks, how long to speak, and what pitfalls to avoid. By the time an entrepreneur actually gets funding, they've probably mastered their pitch to a point where they could recite it in their sleep and provide advice of their own to newcomers. The problem with this is they can get stuck in their pitch mentality and it can creep into areas of their business that need the ole straight talk express.

We hear a lot about how starting a company takes some serious entrepreneurial DNA with traits like ambition, drive, relentlessness, and above all, passion. But some might argue that these are just the good sounding attributes that can lead to success; what about the other characteristics that may not sound so great? According to WePay co-founder Rich Aberman, starting a company also requires some arrogance and naïveté, so here's his advice on founding a startup straight from the entrepreneurial front-lines.

We just spent a whole day talking about the real-time web a the RWW Real-Time Web Summit. While the general mood was obviously extremely upbeat, a few sessions at the conference also focused on some of the questions that still remain to be answered. Brizzly's Jason Shellen, for example, asked us what we hated about the real-time web, while Stinky Teddy's David Hardtke focused on how we can make sure that information on the real-time web is credible.

In a quick succession of announcements, Amazon released a set of hosted e-commerce payment services, as well as an update to its Mechanical Turk service. The payment service, Checkout by Amazon, will allow online retailers to use Amazon's one-click checkout system, calculate shipping costs and tax, as well as allow their customers to track shipments. The updates to the Mechanical Turk are mostly meant to streamline the creation of new tasks by guiding businesses through the process more efficiently.