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Facebook is a phenomenal success (at growing its network of users) and a miserable failure (at making money). Its attempts to make money have been mired in the Madison Avenue school of selling mass market stuff to consumers. This is fundamentally at odds with the trust-based, peer-to-peer ethos of social networking. If Facebook continues down this path, then the more it monetizes, the more it will drive users away. Luckily, Facebook has been handed a screamingly big and obvious opportunity that meets a massive need, will be welcomed by users, and is suited to the current economic crisis: Uncrunch America.

In downturns there is a "flight to safety". Typically you would put Venture Capital (VC) at the risky end, with something like a Money Market Fund at the safe end. Well, today even the safest stuff is looking scary, thanks to the games that the financial engineers have been playing. So maybe investing in a real business that disrupts the old order with a fundamentally new value proposition is actually the safest thing to do. That is "Real Venture Capital (RVC)". But RVC is very, very different from "Momentum Venture Capital" (MVC). MVC is under a significant threat.