ReadWriteWeb

Dan Frommer over at Silicon Alley Insider reports that Google's latest effort to break into newspaper ad sales includes printed barcodes that can be scanned by readers to send them to web sites. That sounds very similar to failed plans of late-90s Internet/technology startup Digital Convergence, who saw their :CueCat barcodes appear in newspapers and magazines all over the US in 2000 to a fairly indifferent response by users.