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We like startups and innovation here at RWW so we try to pay attention to the news good and bad about what tech entrepreneurs are up to. It certainly seemed strange then that almost no one but its users and the intrepid Andy Baio seemed to notice that the CNet-acquired hipster dating/social site Consumating announced that it will close down in mid March.

Movie reviewer Ben Brown founded Consumating some time between 2003 and 2005, as a joke, unless he's joking about it being a joke. This is the Bay Area we're talking about, so from an outside and sane perspective it's hard to know what's real.