ReadWriteWeb

The times are changing, Microsoft is losing and Google has won as computing moves to the web - right? That's not necessarily the case. In fact, Microsoft has a clear opportunity to come from behind online and dominate the future, albeit in a radically different way than they dominated the past.

Look to the bank, as metaphor, for one vision of how it could go down. Microsoft could beat Google by embracing services the same way Google has but simultaneously building a strong bond of trust with users around protection and proper use of user data. Like a bank, for user data. I'd call this an emerging theory that not only I hold - what do you think?