ReadWriteWeb

The European Commission is preparing legal actions against the British Government for breaching European privacy laws because it failed to reign in Phorm, a targeted advertising company that is infamous for working with ISPs to target ads by using deep packet inspection without the clear consent of the ISPs' users.

While Phorm argues that its technology is compliant with both U.K. and European law, the European Commission alleges that Phorm continues to intercept user data without clear consent from the users.